Today, a successful search optimization strategy requires a continuous and dedicated effort by a team of professionals.This is because the formula to achieve high rankings is under continuous change. On a regular basis, Google, Yahoo, Live, Ask and other engines make changes to their ranking algorithms.Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy.This article discusses some of the key metrics for people undertaking search optimization on their own.
Google Page Rank
The Google Page Rank is one of the key metrics that you will need to focus on.It is a score that Google assigns to your site based on a number of criteria.While the actual calculation is secret, certain aspects are known to be key factors.A site with a high Page Rank is one that displays credibility.How do you prove that your site is a credible source?First, you should focus on good content and then link building.In general, the total number of links pointing towards your website and their credibility will a key factor in the success of your site.Some of the most credible links are generally those that are listed on Government, educational and news media sites.Always avoid sites from adult oriented content sites.For additional information, please visit google.com/technology/ for more information on page rank.
While Alexa is becoming less important, it is still a factor.Alexa estimates the amount of traffic your site receives.The more traffic that Alexa believes that your site receives; the higher your Page Rank will likely be too.There is some correlation, but again the Google Page Rank is the most critical factor.