Advertising is still one of the most effective promotional strategies. Unfortunately, for many companies it doesn’t payback. To ensure your success, THE MARKETING ANALYSTS offers advertising concept testing for the web that uses technology that predicts success.
A countless number of companies, services and products will fail this year, not because of poor quality but because they poorly promoted. In many cases, consumers won’t know where to find these products or understand the usefulness they provide because a good promotional strategy was never developed. How can a company know if a big investment in an advertising campaign will achieve its objectives?
Our advertisement testing research works by evaluating each of your concepts and then reveals the optimal ad design (headline, theme, offer, placement, color, size, etc.) that will produce the best return on your campaign investment.
Our research procedure is based on proprietary software that allows us to rapidly, accurately and efficiently identify the right advertisement design that will to optimize your ROI
The Pitfalls of Advertising Research – TOMA, Focus Groups, etc.
Most advertising firms don’t even conduct real advertising research. Even among the “large advertising” companies, only a few conduct statistically valid, “share of mind” or “TOMA” Top of Mind research. While these methods can offer interesting insights, they have significant weaknesses. For instance, neither method accounts for experiences that occur under the real life conditions of time limitations and competitive pressures. Generally, these research methods are only useful after a campaign has been launched and aren’t designed to provide future.
A few advertising firms may also conduct “focus groups” and “interviews” that provide qualitative data. While the comments may be interesting, they can be misleading if respondents aren’t chosen wisely.
Predictive Ad Research / Ad Design Analysis
Our testing takes place under real world conditions and identifies the optimal advertising response stimuli. As a result, our method is clearly superior inexpensive and can be conducted quickly and inexpensively.