If you haven’t started a blog already, you need to get on the bandwagon. It’s a different world today and you simply can’t rely on television, print and radio to reach you intended market anymore. In fact, according to a recent research study, only 18-percent of television advertising actually provides a positive return on investment. Further, while total viewership has remained the same the number of channels continues to grow and fragment the market. With a reduction in newspaper subscriptions, print advertising can be equally inefficient. Even commercial radio seems to be taking a hit as more listeners make the switch to commercial free satellite radio.
Today, people don’t want to be sold and they are doing their best to avoid commercials. Instead of watching television and listening to the radio, consumers are increasingly surfing to the social web and discussing the things that interest them.
To be successful, marketers need to embrace the trend towards social media. Successful marketers are finding new ways to aggregate customers by providing unique content, building websites that people want to visit and then participating in public forums and direct traffic to their sites. For example, if you are a food processor your marketing people need to be participating in online cooking forums. If you are an air conditioning manufacturer, you need to be participating in forums that attract contractors.
In upcoming articles The Marketing Analysts Translations Company will discuss how to develop and implement effective strategies for capitalizing on the social web. In the meantime, we encourage you to learn about our search optimization and website design services.