Comments on: Divide and Conquer with Market Segmentation & Target Marketing http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/ Knowledge Management solutions that include language translation and research services for growing, transforming, and sustaining high performance enterprises, corporations, and governments for the new world of business. Wed, 18 Jan 2012 15:15:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: moderator http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/comment-page-1/#comment-157 moderator Thu, 25 Jun 2009 14:35:45 +0000 http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/#comment-157 Hello Ritu, Thank you for joining our discussion. I am writing an article about this now and should have something up later in the day. Hello Ritu,

Thank you for joining our discussion. I am writing an article about this now and should have something up later in the day.

]]> By: ritu.saraswat@gmail.com http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/comment-page-1/#comment-155 ritu.saraswat@gmail.com Thu, 25 Jun 2009 06:14:29 +0000 http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/#comment-155 The discussion id informative and I am able to understand and appreciate your approach for CPG goods, is it possible to use this approach for Education Services. Following is a case in point; We are currenly working with some Universities to help them increase their International student intake. For this we take up the different countries which send the highest number of students to our host University (and the host country). Now the host Universtity has to prepare a marketing program for each country which they are targetting. There is a huge competition as you would understant the University is not only competing with other unversities from its own country but also with universities from other countries who are also trying to lure the same set of students. The first level of segmentation is obviously the country of origin of the students. But the next level of segmentation is required to form homogenous groups of students within each country of student origin. In this case it becomes very important to segment the students on the basis of their needs for international education and prepare a more targeted marketing plan. Please suggest how market segmentation and target marketing can be effectively used in this case. Regards, Ritu The discussion id informative and I am able to understand and appreciate your approach for CPG goods, is it possible to use this approach for Education Services. Following is a case in point;
We are currenly working with some Universities to help them increase their International student intake. For this we take up the different countries which send the highest number of students to our host University (and the host country). Now the host Universtity has to prepare a marketing program for each country which they are targetting. There is a huge competition as you would understant the University is not only competing with other unversities from its own country but also with universities from other countries who are also trying to lure the same set of students. The first level of segmentation is obviously the country of origin of the students. But the next level of segmentation is required to form homogenous groups of students within each country of student origin. In this case it becomes very important to segment the students on the basis of their needs for international education and prepare a more targeted marketing plan.
Please suggest how market segmentation and target marketing can be effectively used in this case.

Regards,
Ritu

]]> By: mcrossfire http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/comment-page-1/#comment-123 mcrossfire Sat, 20 Jun 2009 20:23:04 +0000 http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/#comment-123 I am in cancer diagnostics. The specific segment we play in is tissue diagnostics, an area wich is limited to 5 players (of which we are by far the smallest) which provide both reagents (the razor blade) and instrumentation (the razor). There is also a second tier of 5 to 8 significant "reagent only" providers. We currently segment our customers very simply: !. Customers that want full automation (which we cannot yet provide). These customers make up at least 50% of the market, and generally have a lower level of expertise, thus are willing to be locked into expensive closed systems; 2. Customers that want semi-autoation and greater flexibility (our best market). 3. Customers that do not use instrumentation at all (small percentage of the total; includes most labs in third world countries) Within each group, we segment by customers that are happy or frustrated with their current vendor (because the largest 2 of our major competitors are experiencing severe problems in this area as a result of their non-customer-friendly business model). How could we do a better job of segmenting our customers so that we can grow faster by targeting the right customers, and more effectively direct our new product development efforts? I am in cancer diagnostics. The specific segment we play in is tissue diagnostics, an area wich is limited to 5 players (of which we are by far the smallest) which provide both reagents (the razor blade) and instrumentation (the razor). There is also a second tier of 5 to 8 significant “reagent only” providers.
We currently segment our customers very simply: !. Customers that want full automation (which we cannot yet provide). These customers make up at least 50% of the market, and generally have a lower level of expertise, thus are willing to be locked into expensive closed systems; 2. Customers that want semi-autoation and greater flexibility (our best market). 3. Customers that do not use instrumentation at all (small percentage of the total; includes most labs in third world countries)
Within each group, we segment by customers that are happy or frustrated with their current vendor (because the largest 2 of our major competitors are experiencing severe problems in this area as a result of their non-customer-friendly business model).
How could we do a better job of segmenting our customers so that we can grow faster by targeting the right customers, and more effectively direct our new product development efforts?

]]> By: moderator http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/comment-page-1/#comment-107 moderator Wed, 17 Jun 2009 15:38:36 +0000 http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/#comment-107 Please tell me a little more about what you would like to see and I will gladly write a blog entry. Banking models usually deal with neural networks, profiling and prediction. We use similar models to identify customers who are at risk of churning. Please tell me a little more about what you would like to see and I will gladly write a blog entry. Banking models usually deal with neural networks, profiling and prediction. We use similar models to identify customers who are at risk of churning.

]]> By: Mohammed A.Alam http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/comment-page-1/#comment-105 Mohammed A.Alam Wed, 17 Jun 2009 10:20:35 +0000 http://blog.themarketinganalysts.com/2009/06/divide-and-conquor-with-market-segmentation-target-marketing-2/#comment-105 Its a great discussio. We use it to a great length in Retail Banking.I would like to see some innovative models around Segmentation. Regards, Mohammed A.Alam alamjeddah@gmail.com Its a great discussio. We use it to a great length in Retail Banking.I would like to see some innovative models around Segmentation.
Regards,
Mohammed A.Alam
alamjeddah@gmail.com

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