Marketing Mix Models (MMM) from THE MARKETING ANALYSTS evaluate the effectiveness of the marketing mix components (product, price, promotion, and place) and other marketing activities to identify the optimal strategies for your company. By developing custom Marketing Mix Models for each client, we provide actionable recommendations that can improve your ROI and allow you to make better decisions allocate your marketing budget.
In order to produce the best predictive marketing mix model for your company, we require at least 36-months of historical marketing and sales data.Once your model is developed, various “what if” scenarios can be run to help you evaluate different alternative strategies.
With the adoption of data warehouses by most companies, marketing mix models are gaining popularity particularly in the Consumer Packaged Goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering Marketing Mix Models as an integral part of their marketing planning.
For additional information on how Marketing Mix Models can improve your marketing strategy, please visit http://www.themarketinganalysts.com.