Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix. This entry includes discusses the importance of having a corporate blog and includes some great ideas to make it a smash hit.
A blog is a great addition to your web strategy because it provides another avenue to communicate with existing and potential customers. In addition to offering supplemental information, that does not have a place on your main website, blogs are good places to discuss new ideas and sometimes discover previously unrecognized opportunities.
If you currently have a blog, here are some suggestions for adding interesting content that will attract more visitors.
- Consider interviewing some experts in your industry. You probably have many experts in your field that are not widely. These people can share interesting content. By posting interviews with these experts, your blog may gain a loyal following.
- Invite new people to contribute articles to your blog and participate in discussions. This technique, known as Guest Blogging as gained popularity over the past couple years. Many webmasters indicate that Guest Blogging can provide a nice change that breathes life back into a blog site.
- Use your blog to create an online conference. If successful, your conference or seminar can be run quarterly or annually at little to no cost.
- Consider adding blog entries in different languages to reach foreign markets. Our inexpensive certified language translators can easily translate your entries into any language.
If you do not currently have a blog, you should consider the many benefits and opportunities that they provide. THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees. With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI. Contact us today for complete details.