Through multivariate statistical analysis, THE MARKETING ANALYSTS can take several advertising concepts and determine the most effective design that will maximize your advertising ROI. Regardless of the hundreds of combinations of variables (different prices, offers, imagery, text, size, placement, color, etc.) that your copy tests involve, we can quickly reduce our testing to a dozen simple experiments that run simultaneously. Instead of considering one variable at a time, our methodology tests all variables at once, this is why the number of tests can be so small. With our proven approach, we identify the best method to maximize your advertising campaign’s results.
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