THE MARKETING ANALYSTS is concerned with helping clients identify, select and implement successful marketing strategies. Our intent is to provide our clients with advanced research solutions to improve the quality of strategic decision-making.
Clearly, the right strategic decision-making produces the positive outcomes that every organization seeks. However, wrong decisions may produce disastrous results. As example, here are some startling statistics from well-known American retailers:
• 1990 – 2004 Circuit City grew from $2 billion to $9.75 billion. Five years later, the company filed for bankruptcy.
• 1930’s Sears Roebuck and Montgomery Ward were about equal in sales and profits. Twenty years later, Sears was about three times larger than Montgomery Ward. In 2001, Montgomery Ward closed all of its remaining stores.
• 1991 Walmart surpassed Sears and Kmart to become the largest US retailer. Today Walmart is the largest retail company in the world and is becoming one of the largest grocers in the US.
While these examples are dramatic, every organization is affected by strategic decisions. Thus every company must plan and act strategically. You can uncover the information you need through numerous ways—from online research to focus groups to predictive models. With effective market research, we can help you determine the need for your service or a product’s likelihood to sell, target-market demographics, and determine desirable store locations. To help you meet your target market’s needs, we offer a leading collection of tools, resources and professionals.
THE MARKETING ANALYSTS can help you.
Conjoint Analysis • Marketing Mix Models • Brand Maps • Market Segmentation • Product Line Management • Sales Forecasts • Advertisement Optimization • Data Mining • Market Basket Analysis • Customer Retention/Predictive Customer Churn
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