Against Global Marketing In Developing Countries?

While globalization opponents attack multinational corporations for taking advantage of workers in the developing countries and distressing men and women there with unattainable ambitions, global companies persist in efforts to find fresh sales prospects in these places. Firms such as Hewlett-Packard have added fuel to the fiery debate by focusing on developing markets in Africa, Asia, central Europe, Latin America, and the Middle East.

Influenced by localization and marketing specialists concentrating on these locations, businesses, global corporations are going after these emerging countries with the aid of localization and translation companies. Tough as it is to consider, the three and a half billion people in these countries who live on less than $2,000/year, represent high growth opportunities for corporations.  Some Atlanta Translation Services workers claim that global businesses targeting these countries are providing cost-effective merchandise that offers solutions for an improved lifestyle.  To sell their products to these low income markets, corporations working in conjunction with Chicago Translation Services are developing creative strategies for selling their products.

One argument that globalization protestors claim is that there are a great number of other items that are needed in these countries before consumer merchandise like hair gel and disposable diapers are introduced. For instance, the mother of a toddler might find it a good idea to splurge on herself rather than taking care of her children. Furthermore, the critics argue that advertising creates practices that are not really beneficial to what the family necessities. To explain, critics cite that the 3 billion families in these developing nations make fewer than $4 a day, reside in isolated areas that lack streets, power, and drinking water.  In addition, many are unable to write and read.  Critics also blame multinational businesses and localization and translation services consulting firms for introducing advertising and television.  Before television and advertising, many families were not aware of the way of life revealed on television.    Although growth rates for developing nations are almost twice those of developed countries, the bulk of these people in developing nations are basically destitute producers devoid of discretionary salaries.

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