Persuasive adjustment letters are used in various facets of international business for claims about poor service, damaged or shoddy products, inaccurate shipments or billings, unresolved insurance settlements, unsettled warranty disputes and credit adjustments. In many cases, The Marketing Analysts Translation company believes that many international business situations can resolve such claims by using the direct-request approach. When your direct request for an adjustment has been refused or ignored, or when it is in some way unusual, you must persuade the firm to grant your claim. Assume, for example, your robots system in China is damaged by a reckless maintenance staff that was outsourced and the insurance company determines your robot’s market value at $30,500. Two months before the accident, however, you had the gears and motors rebuilt and calibrated If you accept the $30,500, you will lose $6,000; therefore, you write a persuasive letter explaining your particular circumstances and requesting a more equitable adjustment.
Adjustment Appeals (or Benefits)
To protect their reputations, most companies grant adjustment requests willingly. At times, though, (as with the insurance company above) you must persuade the company that your claim is justified. By pointing out benefits to the company, you increase your persuasiveness – and your chances of getting your claim adjusted favorably. For instance, you could appeal to a company’s desire for a good reputation through customer satisfaction . When that approach doesn’t get good results, many Tampa Translation Services companies recommend that international corporations appeal to the firm’s sense of fairness, its need to meet obligations or its desire to avoid legal action.
Tone in Adjustment Requests
The tone of your message conveys your attitude and is reflected in your words, phrases and sentences. Persuasive requests call for a reasonable, logical tone, because rarely will your reader be the same person who made the mistake in your order or sent you bad merchandise. To vent your anger on this is counterproductive, as is insulting to the company, its employers or its policies. Your goal is to have your request granted—not to win a bout at name calling. Your tone should be courteous, tactful and when appropriate, sympathetic. We all make mistakes; recognizing that facts help you present a reasoned—and reasonable—argument.