Requests For Payment (Collection Letters): Part II

Four: Pride
Pride appeals must be tactful.  Otherwise, you chance alienating the debtor.  Often translators from The Marketing Analysts Translation Company often explain to their clients that when used effectively, appeals to pride stress such things as pride in having a good credit rating, pride in ownership of the product, or pride in a good reputation.  Therefore, the translators encourage their clients that when using this appeal, that one should never attack or challenge the person’s pride.  Instead, be subtle; encourage the debtor to take prideful action.

For three years, you’ve been one of our best customers.  We always could count on your prompt payments.  Why not pay your past due balances today, so you can continue to enjoy that fine credit rating?

Five: Self-Interest
Self-interest is more forceful than the previous appeals.  Therefore, translators in several Atlanta Translation Services companies recommend that clients stress the economic advantage of having—and keeping—a good credit rating.  This appeal is often used with industrial and business accounts, since failure to pay overdue accounts may cause loss of credit privileges.

Once a firm loses its credit, Mr. Hall, it becomes increasingly difficult to do business.  Since you worked so hard to establish a good rating, isn’t it in your best interest to pay your overdue balance of $1,232.96 at once?

Six: Fear
Fear is used as an appeal in the final stages of the collection series.  Unlike the previous appeals, Indianapolis Translation Services explain how fear stresses negatives: having the account turned over to a collection agency, being sued, being reported to the credit bureau, or having the goods repossessed.

Choose whichever option is best for you.  Mr. Feldman, but you must act now if you wish to avoid the loss of credit and the expense of litigation.

Legal Limits of Collection Appeals

The preceding appeals are legal.  Every business has the right to collect its bills; but certain appeals and practices are illegal.  As a collector, you cannot threaten debtors with bodily injury.  Nor can you threaten to destroy their credit or reputation by reporting them to employers, associates, relatives, or friends.  You do have the right, though, to report the facts about their credit history to agencies and individuals entitled to such information.

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