Until recently, only people with excellent credit ratings were allowed credit. According to The Marketing Analysts Translation Company, few are denied this privilege and as a result more and more non-English speaking people are applying for credit and receiving it. By extending credit—even to marginal risks—companies can increase sales and profits. Today, our economy thrives on this principle. With the increase in the number of people of a variety of ethnic backgrounds and speaking a wide variety of languages, the extension of credit, however, has created the need for sophisticated collection techniques. The collection letter’s primary purpose is to elicit action (i.e., payments). Its secondary purpose is to retain customer goodwill.
Collection Appeals (on Benefits)
The insightful collector starts with the premise that most people will pay their bills because of pride, honesty, or the desire to keep their credit privileges. Some will need reminders, but will pay when podded gently.
For those unwilling—or unable—to pay promptly, a number of legal translation services companies suggest that collection writer make a personal appeal. The following positive and negative appeals are effective:
Resale, which is used in the early stages of collection, emphasizes the benefits customers have gained by using the product. Like the unsolicited sales letter, the resale appeal works best when you create vivid images of the product in use.
After two months of relaxing and sleeping on a Sealy Posturerpedic, you’ve probably reached the conclusion we hear so often: You will never go back to a regular mattress.
Two: Fair Play
Fair play stresses ethics. Translators with the San Francisco Translation Services Company recommend that you appeal to the debtor’s integrity, honesty or sincerity. The moral principal is: We’ve given you certain goods or services and, in return, you promised to pay. Isn’t it only fair that you now pay for the benefits you’ve received? This appeal to fair play works well in combination with the resale appeal.
After two months of relaxing and sleeping in the soothing comfort of your warm Sealy Posturepedic, you’ve probably reached the conclusion we hear so often: You will never go back to your regular mattress.
And, of course, there’s the added benefit of your Sealy’s lifetime warranty. Your mattress is built to last and should anything happen, we will replace it free of charge. Since you’ve had time to enjoy these comforts, you must agree that your Sealy’s an excellent bargain. Now we would like you to hold up your part of the bargain by sending us the $236.99 due on your payments.
Cooperation again stresses a moral principal. The premise is: We cooperated by letting you buy on credit; won’t you now be cooperative and pay what’s due?
When we extended you credit to buy the Sealy Optimum mattress, we guaranteed it would increase your productivity by 20-percent. You, in turn agreed to make monthly payments of $87.95. The Sealy Optimum has done what we said it would. Won’t you please do the same by sending the $236.99 past due?
To Be Continued.