The Essentials Of Writing And Translating An Unsolicited Sales Letter

Before you begin to design your sales letter that will be translated into multiple languages, you must know your product and target market.  A French Translator with The Marketing Analysts Translation Company suggests that having a firm grasp on these two items will allow you to focus on the right features that will interest buyers in a foreign marketplace.

To learn about your product’s unique features, gather the following data:

  1. raw materials used
  2. design rationale (Why is it made and packaged this way?)
  3. manufacturing techniques (Is it homemade, mass produced, or something else?)
  4. testing procedures (what procedures were used to test the product’s ability to withstand wear, abuse, etc.)
  5. ease of performance (Is it easier to operate or maintain than similar products?)
  6. performance records (efficiency, durability, reliability)
  7. Warranties, guarantees (What’s covered?  How long?)
  8. repair or service procedures (Can it be services locally, or must it be returned to the manufacturer?)
  9. prices (Is financing available for expensive items)
  10. major appeals
  11. overall special features (What makes it better than competing items? The rule: Know your competitor’s product as well as you know your own.)

Translating Features into Consumer Benefits

Once you have gathered the information, our legally certified translation workers suggest that clients begin the process of converting product features into consumer benefits.  Instead of telling prospective buyers your insulation has an insulation factor of R-22 and is easier to install, show the benefits: The insulation can save an average of $400 a year on heating and air conditioning; the average homeowner can install it easily on a Saturday afternoon; the insulation increases the resale value of the home;  the insulation increases the resale value of the home; the insulation is a fire retardant.  According to Jonathan Mahoney, a regarded French translator in Washington D.C., “Throughout the world, consumers are universally the same in extent that most are interested in the benefits to themselves and their families—not in a product’s physical features.”

Analyzing Your market

Because designing and developing a product is costly, few companies take the risk unless research indicates that the product will appeal to a definite population.  As a writer, you will rarely do the actual research.  But in selecting the appeals to stress in your sales letter, you must rely on the researcher’s findings about

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