In this article, an Atlanta Translation worker discusses how translators providing research services should prepare the introduction to their marketing research projects. Listed below are sections that should appear in an introduction.
l. Description and background. Before talking about the subject, try to have the client give you a clear picture of its background and significance.
2. Statement of research purpose. A statement of research purpose is like your thesis statement in an essay. Why does the client need this research? What does the client hope to learn?
3. Target audience. As recommended by a translator with a Miami Translation Services company, a translator needs to understand who the target readers will be. Try to have the client tell you how the target audience will use the report that you prepare. Further, you should try to determine how much knowledge the target readers will already know and any concepts that you may need to spend additional time explaining.
4. Information sources. If your report includes data from outside sources, translators with The Marketing Analysts Translation Services recommend that you should identify them briefly here (you will identify them in detail on your works cited page). Outside sources include interviews, questionnaires, library research, company brochures, government pamphlets, personal observation, and so on.
5. Specialized terminology. Do you need to define any technical terms, such as “modem,” or general terms with special meanings, such as “liability”? If you have a number of specialized words, define them in the glossary at the end of the paper.
6. Report Boundaries. State the boundaries of the research and indicate if purpose for any incomplete data or coverage. As an example, you may have been unable to locate a key source of information. Alternatively, new information that wasn’t available at the start of your project may have surfaced at the very end which might lead to new hypotheses that should be investigated. As an additional example, your research may have only looked at the research questions from one viewpoint, as in the perceptions of a study of the downside of fossil fuels.
7. Research Scope. In your final subsections, preview the scope of your re· port by listing all major topics discussed in Section II, the body.
All researchers should be aware that it isn’t necessary for a report to include all of these individual sections. For instance, sources, technical terminology, and research boundaries may not be necessary in every report.