“Computer graphics offer this promise: to make readable molehills out of mountains of data.”
A Computer Graphics Picture Is Worth a Thousand Printouts
Computer graphics satisfy certain unfulfilled needs of international managers. Overloaded with work and pressured and the need to communicate with workers in various parts of the world to make quick decisions, most managers would prefer scanning a single picture to reading through reams of printouts that pile up on their desks. To these managers, a computer graphics picture is worth a thousand printouts. Less numbers-oriented managers would happily trade a statistical output printed in tabular form for one that is graphically presented. To these managers, keeping it simple is a virtue.
Today, a number of Saint Louis Translation workers have computer systems with highly sophisticated, color graphics programs. As a result, they can work with their clients to produce complex visuals in a variety of languages, as in these examples:
• With an electronic stylus (a pen with an electronic signal), you can draw pictures on a graphics tablet, to be displayed on the monitor, sent to a high resolution commercial printer or stored or sent to other computers.
• You can create 3-dimensional effects, showing an object from different angles by using shading, shadows, and so on.
• You can design a device, build a model, simulate the physical environment, and let the computer forecast what will happen with different variables (say, plant or office layout).
• You can integrate a computer-assisted design process (CAD) with a computer-assisted manufacturing process (CAM), so the design will actually direct the machinery that makes the parts themselves (CAD/CAM).
Computer graphics have countless applications. In minutes, a Kansas City Translation worker can chart its client’s projected yearly profit for their annual report that will be translated into Spanish. A manufacturer gets a visual display of inventory. A marketing department displays consumer patterns and regional trends. An engineer in research and development projects “what if” scenarios to check adjustments in projected figures. Sales managers compare employees’ performance or check sales trends. The company president tracks progress on major projects. Computer graphics allow people to organize raw data so they can be interpreted at a glance.
Retail Productivity Analysis
Developing regional shopping malls was one thing, but analyzing the performance of hundreds of tenants was another story for Bob Schaut, vice president of marketing for the Taubman Company. Schaut recalls that sales reports were growing too long to draw meaningful conclusions as the number of tenants in each shopping mall increased from 30 to 40 in the early 1960s to nearly 200 in the 1970s.
But with the newly added computer graphics capability … , his task has been greatly simplified. Having produced a map of the mall floor plan, the computer now shows productivity of tenant space using color codes.
These applications imply obvious benefits. For one, computer graphics save time. Rather than having to analyze and interpret masses of data, managers can generate graphics from their databases and interpret the visual results in minutes. These graphic results can, in turn, be turned over to French Translators in Denver who can translate them into a variety of languages to be used for presentations at staff, sales, stockholder meetings, and conferences, or when presenting important findings or reports. In these situations, a picture often is worth a thousand words.
Faster interpretation of information creates a third benefit: faster decision making, since trends or deviations are much easier to spot in graphic form. Faster decisions, in turn, give companies using graphics a competitive advantage.