Sometimes, a Dallas translation worker will be hired by the hour to conduct literature and experience surveys. Sometimes the client will want the translator to work on their premises as they conduct this sort of research. Requests come from a variety of firms including law firms, marketing research agencies, global corporations and many others. The following paragraphs discuss the purpose of the literature survey and the experience survey.
The Literature Survey
As explained by Janis Mueller, Houston Chinese translator, a literature survey is simply a search through available data. After all, if someone else has already investigated one or more aspects of your marketing problem, it doesn’t make sense for you to spend money traveling the same path. Available literature is in general abundance from various corporate, commercial, private, and governmental libraries, services, documents, and publications. In a very short time, and at precious little expense, you can usually gain the benefit of insight from a truly vast amount of data from sources such as these.
The Experience Survey
As admitted Chicago Translation workers who specialize in research, companies can always profit by seeking the guidance and advice of persons who are experienced in the subject being investigated. Note that experience should not be equated with status. For example, if you’re concerned about possible reasons for sagging sales of your company’s hosiery, you may gain valuable insight by talking with salespersons ell as with acknowledged marketing experts in the field. This dimension of exploratory research is especially informal, and may include purposive “conversations” with people who have been identified as potential contributors. The approach should be as unstructured as possible, since it is to your advantage to allow each “expert” to elaborate his or her opinions on the topic to the maximum degree. Even if such opinions are inconsistent with each other, this allows you to gain the benefit of being able to identify a range of possible problem solutions or explanations that can be individually explored through subsequent research. Remember that the goal of exploratory research isn’t to find answers, but rather to gain ideas and insight into the problem as well as its potential solutions. Chances are that exploratory research may end up generating more questions than answers, but at least such questions will assist you in reaching the ultimate information you are seeking.