A major function of global marketing research is to help international managers make decisions. Pricing, product and package design, product distribution, and promotion are typical of the areas in which research contributes to decision making.
If you are a Russian translation in Miami professional with a background in Marketing and interested in entering marketing research, employment opportunities in this field are as diverse as the academic and practical experience of the individual, and his or her quantitative, interpersonal, and communicative skills.
Opportunities for instant research involvement are probably brighter than ever for well-trained entry-level personnel in marketing research, and the kinds of persons considered for such positions has changed considerably over the years. In the past, marketing researchers were often hired with relatively little research expertise, then trained on the job. A Houston English to Russian translator specializing in marketing research stated, “A decade ago, people were not educated specifically for global marketing research. Exposure to it began after their careers had started. Today’s global marketing research managers are better educated to the relevant technology, cultural differences, and languages of the local people where the research will be conducted and are more capable of immediate productivity.”
One of the most important factors in obtaining an entry-level position in global marketing research is the possession of an MBA degree and solid skills in language translation services. However, many bachelor’s degree holders also enter marketing research. In either case, your chances are greatly increased if you possess at least a few of the following characteristics:
a strong background in marketing, social science, language translation and quantitative courses; computer literacy and familiarity with statistical analysis techniques; good interpersonal and communication skills; and a basic curiosity about consumers and their behavior.
If you are a college or university student, you should join the student chapter of the American Marketing Association, this can also prove beneficial as a source of advice and contacts (e.g., through activities such as monthly luncheons with area businesspersons). In addition, the American Marketing Association publishes an annual marketing services guide and membership directory that might prove useful in your personal-marketing efforts.