What Is Global Marketing Research And Why Is It Important To Translators?

A global marketing research report records and discusses your findings on opportunities and threats in foreign markets.  For most Portuguese Translation workers involved in research, their report will provide the facts that lead to an informed opinion. The content presented in the report might well provide a basis for decision making, but your primary job in writing a research report is to inform. A secondary purpose for these translators might be to recommend, but the translators will do so only when requested.

Strategic implications, hypotheses and recommendations a necessary part of the global marketing research report.  As most skilled translators in this filed know, research data frequently represents a large portion of the proposal. In the next set of writings, a team of Atlanta French Translation will be focusing their attention on the marketing research report.

Global Marketing Research concerns itself with identifying and uncovering information about a foreign marketplace or a culture.  One example might include researching the demand and opportunity available for launching a new flavor of cookies in the South Korean marketplace.  Any major marketing research project  is designed to answer a question, make an evaluation or establish a strategy.

For instance, our team of global marketing research workers might be tasked with working with New York City Chinese Translation workers to identify whether a new automobile line will be perceived to be a value to consumers in China.   The new product development team is interested in the features and benefits that will be valuable to a certain target market.

Global Marketing Research is the way to find your own answers about your overseas markets, to submit your opinions to the test of fact. Depending on its information sources, research may be classified as primary or secondary. Primary research is a firsthand study of the subject; its sources are memory, observation, questionnaires, interviews, letters of inquiry, and records of business transactions or scientific and technological activities.

Secondary research is based on information that other researchers -by their primary research – have compiled in books, articles, reports, brochures, and other publications. Most research calls for both primary and secondary approaches.

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