When preparing your proposal for international audiences, several items must be considered. As Washington D.C. French Translation workers suggest, a single proposal might address a diverse audience that could include sales managers, marketing directors, human resources personnel, operations supervisors and engineers. A scientific or medical related research proposal might be read by experts in the field, who then advise the granting agency whether to accept or reject it. Planning and sales proposals might be read by colleagues, superiors, and clients (who are generally non-technical employees). Informed and expert decision-makers will be those who are most interested in the technical details of the project.
Non-technical employees will tend to be the most interested in the projected outcomes of the study, but they will need an explanation of the scientific or engineering details too. Consequently, Houston Translation workers claim that it’s critical that both the researcher and the translator be familiar with the terminology, needs, desires and concerns of the intended audience.
Unless your proposal gives all readers what they need, it is not likely to move anyone to action. This is where supplements are useful, especially abstracts, glossaries, and appendices. Let your knowledge of the audience guide your decisions about supplements. Who is your secondary audience? Who else will be evaluating your proposal?
However, if the intended targeted reader is an expert or highly informed in the subject matter, the author and translators should keep the proposal technical. If there are some uninformed secondary readers, most certified translation workers recommend the inclusion of an informative abstract, a glossary, and appendices that explain specialized information. If the primary audience has no expertise and the secondary audience does, follow this pattern: write the proposal itself for lay persons and provide appendices containing the technical details (formulas, specifications, calculations) the informed readers will use to evaluate your plan.