Planning For Professional Translating, Writing and Speaking

Given that professional translating, writing and speaking focus on an audience, a purpose, and details, you should begin with one of the three. John Preston, a noted Washington D.C. French translator suggests that you start with your audience for four reasons:
1. Shared communication depends upon a mutual opinion of the world, and you generally need to seek strategies to adapt your communication to cater to readers and listeners (in the work environment, you are expected to provide a clear understanding). As any good Dallas Translator will tell you, you’ll encounter unwritten, yet nevertheless important, cultural and organizational requirements relating to your target audience you need to understand and connect with as you communicate, whether in writing or orally.
2. Keeping readers or listeners in consideration enables you to stay grounded in reality, concentrated on why they are reading or listening to your business presentation and on how and where the target audience will make use of the document or receive the presentation. In the work environment, the audience is rarely completely attentive and sitting in comfortable chairs in a well-lit office. In the same way, listeners are not always in a quiet, peaceful atmosphere. As a Spanish translator in Baltimore, there are moments when must alter your communication to account for different circumstances. While you can’t usually foresee the circumstances, you need to plan for these conditions.
3 . Figuring out your target audience, its requirements, and the atmosphere or conditions in which they are going to examine your report or hear your speech assists you in deciding on subject matter, objective, organization, media, and type of delivery. What media and delivery method are ideally suited for presenting your findings? What format does the target audience favor? Will you have to develop for print or broadcast? Will the message be put on a CD or on the Web in HTML or as a PDF file? The answers should rest on your audience. It is their benefit, not yours, that you need to take into account.
4. Your presentation may compliment a larger system or context of information in which other audiences and purposes are essential and should be identified. Determining all the foreseeable likely audiences will support you in discovering all prerequisites of the interaction.

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