Context and Purpose: Inescapable Determiners of Good Writing and Translation

In 21st-century global communication, the expectations of the audience are high–too high to be ignored or lightly disregarded.  Clearly then, attention to context and purpose does shape the quality and establish the parameters of “good writing.”  Writing can be judged only as it satisfies or fails to satisfy the needs of the intended audience while also achieving the writer’s goals.  Thus both context and purpose are essential elements: the writing must provide what the reader needs and expects as to subject matter, information provided, format, and style. At the same time it must also achieve the writer’s purpose.

Just as important, however, it should also be clear, correct, and efficient–easy to read, easy to understand, easy to locate whatever the reader wants, appealing to the eye, and, above all, accurate.  Thus, as one San Diego translator states, it must be organized logically, have sections and visuals labeled accurately and clearly, contain no errors of language use of content matter.  It must not waste the reader’s time and patience with excess words, cloudy ideas, and illogical sequence.  It must respect the reader’s integrity, knowledge, interests, and time.

For San Francisco translation services workers, the task may appear formidable, for they must know their own language and its standard conventions, as well as the subject matter they address.  They must respect the power of well-chosen words and the appeal of well-crafted phrases.  They must honor language itself as the means to create perceptions with power to ennoble or to destroy. They must understand that whatever the text, it represents in tangible form the organization and the individual writer that create it.  It shows how the organization regards its customers, clients, or associates.  It warrants careful, thoughtful crafting that anticipates readers’ reactions, weighs words wisely for their logical and psychological effect, and exercises judicious selection of content.

Regardless of your translation needs, The Marketing Analysts Translation Services Company is ready to assist you.  Call us today to learn more about our services and expertise.

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