Apart from being in conformity with a number of written or tacit ethical guidelines, business communication also must comply with and is bound by a variety of laws and regulations, including the following areas: promotional communication, contracts, employment communication, intellectual property, financial reporting and many other.
Promotional communication. Businesses, and their marketing departments in particular, are not only morally obliged to ensure advertising that is honest, decent and truthful – they are also legally bound to do so. There are many laws that regulate this area addressing such issues as false and deceptive advertising, misleading or inaccurate labeling, as well as what many legal translation workers call the “bait-and-switch” tactics in which merchants advertise products or services they do not have in stock at a low price, so that they can sell their substitute products, usually at a higher price.
Although contract law varies widely in the various jurisdictions, in general we can broadly define a contract as a promise between two parties, in which one of the parties extends an “offer” to do or not to do something specified. To have an effective contract, the other party needs to “accept” it. The third element required is the “consideration” – what is given in return. The workers from a Houston Chinese Translation Services Agency add, that we enter into contracts at least once every single day – from buying products in the shop and getting a taxi to applying for a loan, renting a property.
Employment. The relationships between employers and potential or current employees are governed by a great number of laws and regulations. For example, job descriptions must be written in such a way so that they do not discriminate people in terms of gender, race, ethnicity, religion, age or disability.
Intellectual property includes inventions, patents, copyrighted materials, trade secrets, in short, a wide range of creations of the mind. Nowadays when it is so easy to copy or retransmit electronic files, our colleagues from a Milwaukee French Translation services Agency remind us, that the protection of intellectual property is a primary concern.