Ethics refers to recommended standards of conduct that prescribe behavior within a society. Put another way, ethical principles define what is right, good or proper. The experts from a TMA Certified Diploma Translation Agency define ethics as “to be aware of what is the right thing to do.” As a business communicator, you have the responsibility to decide not only what you need to say, but also the consequences of saying it.
Ethical behavior is a concern and duty of every organization. However, whatever an organization does, has an impact on its natural and social environment. For this reason, communication efforts are subjected to strict scrutiny from the company’s stakeholders: legislators, investors, consumer groups, the local community, labor organizations, and all other parties that can be affected by the activities of the organization.
The aforementioned Milwaukee Spanish translation workers believe that ethical communication avoids withholding crucial information, conveys the point without offending the audience and passes true and accurate information. In contrast, unethical communication purposefully distorts the truth or manipulate audiences in a variety of ways: by omitting essential information, misrepresenting numbers (unethical manipulation of statistics and other data), distorting visuals (making a product look bigger or changing the scale of graphs), failing to respect privacy, confidentiality or information security needs.
As the experts from a San Jose Translation Services company remind, unethical communication is not always obvious and overt. Moreover, deciding what is ethical can be a considerable challenge in some business situations. In some cases, ethical choices are clear, but in others, the right path is not always easy to identify. True ethical communication is based on perception – if a person or a group of people interpret some actions or words to be discriminatory or offensive, whatever the intention of the communicator is, the communication may be considered unethical.