Understanding the Unique Challenges of Business Communication

Although you have been communicating more or less successfully all your life, business communication is often quite different from everyday communication in social or home environment.  Business communication nowadays increasingly requires a high level of skill and attention: the globalization of business necessitates interaction between individuals from different countries, languages and cultural attitudes. It has also resulted in the increase in workforce diversity, the higher value of business information, and the growing importance of teamwork.

The Globalization of Business and the Increase in Workforce Diversity
Business Communication is essential in the workplace; yet diversity in the workplace and in the workforce may make a challenge. Today’s businesses increasingly reach across international borders, branch into different parts of the world, forge relationships with cross-border partners, access consumer markets in new territories. And if in the 60s and 70s the term diversity usually meant employee differences based on race, sex, color, national origin and religion, today it also includes additional employee characteristics, mainly as a result of globalization and generation diversity. Successful companies increasingly realize that a diverse workforce can yield a significant competitive advantage. But, as The Marketing Analysts Translation Services professionals formulate it: they also realize that managing a diverse workforce calls for knowledge of differences and flexibility in communication.

The Higher Value of Business Information
Today we live in times of rapidly increasing value of business information. With the growth in global competition for talent, customers, and resources, the importance of information has gone up, too.  Even companies not traditionally associated with the so-called Information Age often seek to hire at all organizational levels, workers, employees who specialize in collecting, processing, and communicating information. And since the better you are able to understand, use, and communicate information to others, the more competitive you and your company will be, people with good communicative and language skills, able to provide for a professional translation and accurate communication of information in the proper style are required by man companies.

The Growing Importance of Teamwork
Specific types of organization structures present unique communication challenges. However, as Tom Quelbecson, a professional from a Portland Certified Translation Services company put it, no matter the company structure businesses can rely heavily on teamwork. Irrespective the field you work in, you will undoubtedly find yourself a part of dozens of teams throughout your career. Teams are widely used today, and yet, they’re not always successful. And a key reason for this is poor communication.

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