One of the ways to classify tourism is in terms of its specifics, direction and quality of rendered services. In essence, tourism is the production of services by way of a specific combination of physical components required for the production of an intangible product. Here we may quote from what the workers at a French translation agency in Dallas, Texas say: “Tourism is a promise of the supply side to create a certain effect seen on the demand side as an expectation to meet specific physiological and spiritual needs. In this light we can say that tourism as a business depends largely on the aims it pursues and on the demands of its customers – the tourists it attracts. In this light, the translation services workers from the above agency also add that tourism can be classified as a business not only in terms of its quantity but to a large extent in terms of quality.
The reforms in the countries that passed through a period of transition to a market economy have undoubtedly left their stamp on tourism. The workers from a Houston Portuguese Translation Agency formulate the following areas, particularly affected by these reforms:
- The impact of the structural reforms associated with the processes of privatization in the tourism business and change in ownership;
- The changes in the legal environment for tourism;
- The impact of structural reforms on the market characteristics of competition in tourism and its commercialization.
Although the structural reforms aimed to develop a natural market environment for tourism in these countries since they did not involve control as a natural part of their implementation, this led to accumulation of problems in the business environment. In many of the post-socialist countries the keywords that can characterize tourist business are: overbuilding and bad management approach, making benefits without regard to the overall effect of the functioning of tourism and its coordination with other sectors of the economy. This, naturally, have lowered the prices of holidays offered by these destinations. Of course, there are a lot of travel agencies in these countries that can claim to provide good results in line with the notion of attractive tourism products and we hope that their number will rapidly grow in the future.