The Consumer Culture In Russia and Translation Services

As the Soviet system collapsed in the early 1990’s, a shift occurred in the culture of Russia. Russia became more commercial in its approach, slowly turning into a consumer society. Globalization and the Western culture invaded Russia with full force. The country underwent an extreme form of capitalism and all expressions of culture, whether the cinema or art or literature, underwent full commercialization. This sudden change in Russia called for translation services and translation companies.

Russia now trades with many Asian and European countries, as well as United States.  The new financial framework of Russia has allowed its economy to diversify. Russia’s bilateral trade with the United States has remarkably increased over the past few years, occurring at the same time that financial experts have noted an upward trend in the Russian GDP. Concurrently, the demand for Russian translators and interpreters has encouraged people to take the translation profession more seriously. Russia’s major exports to US include petroleum products, iron, steel and railway equipment. Trade agreements and inter-cultural communication between Russia and other countries would not be possible without certified professional translators, observed an analyst from The Marketing Analysts Translation Services company.

Because capitalist economies thrive on advertising, the postwar business-oriented economy of Russia has also come to depend on advertising and publishing. Thus advertisements and flyers must be translated into languages different from Russian and vice versa. The Russian economy, like all other capitalist economies, depends on advertising and branding, which is indispensable to attract consumers’ attention. Banks also advertise their new investment schemes profusely.

According to the United States Census Bureau, for the first seven months of 2008, the total Russian exports to US totaled $19.26 billion. The trade between the two countries will definitely increase in future and has increased after the year 2008. Russia has emerged as a growing economy and has recovered from the aftermath of the disintegration of Soviet system. It has now become a consumer-centric economy where opportunities for Russian language translators abound. Translation service companies see many prospects for acquiring additional business from Russia.

Investors now want to invest in long-term projects in Russia. Their key concern is to reach out to the ordinary Russian through affordable commodities and products. With international hotel chains, restaurants and tourist spots being built to attract foreign tourists and business developers, translators and interpreters definitely have a promising future.

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