The world is getting smaller by the hour, and it is more and more difficult to succeed in the global economy. There are literally thousands of options and directions to take; there is more information than ever before- more than can be consumed. With new markets, new ideas and new trends, it is difficult to reach potential customers and run a successful business. Before you set off into the world of global business, there are six things you should do.
1. Have a clear, strong plan.
When it comes to global business, the power of analytics is tremendous. Decide on your primary goal. There is absolutely no time to waste. The world is changing at jet speed, and you have to stay in the game. Steer clear of blurred ideas, mixed up plans and unreliable information. Stay focused and work on achieving your dreams.
2. Be aware of competition.
Competition is out there, whether you like it or not, and it will hit hard. You might experience all kinds of things: someone copying your words, setting traps for you, embracing your current customers, etc. It will be a rat race, but that is how things go, and there is no time to brood on it. Make the best of your situation and head towards success.
3. Localize your site.
Meet the cultural norms of a market you are about to reach, and make sure your website is translated into several languages, depending on the region you target. By translating your web site, you will increase the chances of success by 70-80%. English is not the supreme Internet language anymore; you have to broaden your scope of influence. Also, proper keyword placement will make sure your site is picked up by search engines.
4. Follow the trends.
The most important thing is not to stay behind with the times. Stay in tune with the latest in design and check on everything that is currently happening in the online market. You never know what you might come across. Expand; go beyond what is popular and interesting. Offer discounts and incentives. This way, you will give your customers and visitors something to look forward to.
5. Have a strong social media presence.
Having a website is not enough anymore. You have to include social media buttons on your site, and make sure your customers are able to “share” anything they like. This will make you closer to thousands of people and enable you to draw many potential customers. Know that some countries do not use Facebook (Russia, for example), so be sure to include buttons for all major social networks. Consider providing the Spanish, German, Portuguese, Chinese and French translation of your popular content.
6. Make your web design shine.
It is all about the appearance and ease of use, so you have to pay attention to your website’s design and functionality. Keep it simple, yet interesting and engaging. Remember that the design should go well with your web content and the overall appeal of your site (funny, serious, casual, etc.). Choose the colors wisely and follow the latest trends and templates.
Once you cover all that we have mentioned, there’s no doubt your website will maintain a strong global presence and attract plenty of customers. Your job is to lay down the groundwork.