Advanved Research Solutions For Strategic Decision-Making

THE MARKETING ANALYSTS is concerned with helping clients identify, select and implement successful marketing strategies.   Our intent is to provide our clients with advanced research solutions to improve the quality of strategic decision-making.

Clearly, the right strategic decision-making produces the positive outcomes that every organization seeks.  However, wrong decisions may produce disastrous results.  As example, here are some startling statistics from well-known American retailers:

•             1990 – 2004         Circuit City grew from $2 billion to $9.75 billion.  Five years later, the company filed for bankruptcy.

•             1930’s   Sears Roebuck and Montgomery Ward were about equal in sales and profits.  Twenty years later, Sears was about three times larger than Montgomery Ward.  In 2001, Montgomery Ward closed all of its remaining stores.

•             1991       Walmart surpassed Sears and Kmart to become the largest US retailer.  Today Walmart is the largest retail company in the world and is becoming one of the largest grocers in the US.

While these examples are dramatic, every organization is affected by strategic decisions. Thus every company must plan and act strategically.  You can uncover the information you need through numerous ways—from online research to focus groups to predictive models.  With effective market research, we can help you determine the need for your service or a product’s likelihood to sell, target-market demographics, and determine desirable store locations. To help you meet your target market’s needs, we offer a leading collection of tools, resources and professionals.

THE MARKETING ANALYSTS can help you.

Conjoint Analysis • Marketing Mix Models • Brand Maps • Market Segmentation • Product Line Management • Sales Forecasts • Advertisement Optimization • Data Mining • Market Basket Analysis • Customer Retention/Predictive Customer Churn

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By now, most economists agree that we have entered “The BIG L”, a long, slide down that is accompanied by a long period of flat or low economic activity.  Some economists even believe that we could be headed into a depression by 2011. Unfortunately, the end most likely won’t be good since we are still trying to find our way out by printing money, issuing Treasury Bills, and bailing out inefficient businesses.

As a result, Marketing Departments are continuing to cutback.  However, companies need to focus on making smarter investments in customer retention.  Customer retention strategies must address consumer trends toward less expensive product and service alternatives.  Corporate budget decisions must focus on reaching those customers who are most likely to leave.  When customers alter their purchase behavior, they may be lost forever.

Marketing Strategies

Marketers can initiate a number of strategies to counter customer defection.  Some strategies include adding new product lines and incentive programs.  Highly targeted direct marketing campaigns that utilize customer profiling analytics can also help retailers.  Maintaining a communication strategy with churning customers is also important since low priced retailers will try to retain their new customers once the economy recovers.

Your Retention Solution

THE MARKETING ANALYSTS provides a complete solution to your customer retention needs.  With our advanced technologies, we conduct sophisticated customer profiling and identify cross-selling and up-selling opportunities.  Our services recommend the best strategies to retain customers and provide maximum ROI.  Whether you need a single service or an integrated approach, we have the flexible solutions that can improve customer satisfaction, retention, loyalty and value.