Advanced Marketing Solutions For Strategic Decision-Making

Advanved Research Solutions For Strategic Decision-Making

Advanved Research Solutions For Strategic Decision-Making

THE MARKETING ANALYSTS is concerned with helping clients identify, select and implement successful marketing strategies.   Our intent is to provide our clients with advanced research solutions to improve the quality of strategic decision-making.

Clearly, the right strategic decision-making produces the positive outcomes that every organization seeks.  However, wrong decisions may produce disastrous results.  As example, here are some startling statistics from well-known American retailers:

•             1990 – 2004         Circuit City grew from $2 billion to $9.75 billion.  Five years later, the company filed for bankruptcy.

•             1930’s   Sears Roebuck and Montgomery Ward were about equal in sales and profits.  Twenty years later, Sears was about three times larger than Montgomery Ward.  In 2001, Montgomery Ward closed all of its remaining stores.

•             1991       Walmart surpassed Sears and Kmart to become the largest US retailer.  Today Walmart is the largest retail company in the world and is becoming one of the largest grocers in the US.

While these examples are dramatic, every organization is affected by strategic decisions. Thus every company must plan and act strategically.  You can uncover the information you need through numerous ways—from online research to focus groups to predictive models.  With effective market research, we can help you determine the need for your service or a product’s likelihood to sell, target-market demographics, and determine desirable store locations. To help you meet your target market’s needs, we offer a leading collection of tools, resources and professionals.

THE MARKETING ANALYSTS can help you.

Conjoint AnalysisMarketing Mix ModelsBrand MapsMarket SegmentationProduct Line ManagementSales ForecastsAdvertisement OptimizationData MiningMarket Basket AnalysisCustomer Retention/Predictive Customer Churn

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Web Strategy Doesn’t Have To Be Expensive, It Just Has To Be Effective

Often business success is made by innovative decisions, sometimes by the fall of an exhausted competitor. However, when journalists write about why a business took one course rather than another, they are most interested in identifying a single decision that was made by one person.

In the current economic climate, you can probably think of a number of companies where one person was blamed for an entire company’s demise.  While there are many examples in the news, we tend to overlook some of the more obvious ones that include poor choices in marketing budgets. One example is the number of companies that continue to ignore the importance of professional search engine optimization; search engine marketing; social media; web analytics; content management systems CMS; web translation and localization; and other web strategies.

There are many reasons why Marketing Directors may be hesitant about investing in web strategies.  Some Marketing Directors are overwhelmed by evolving web trends, new jargon and other complexities.  Others believe that web strategy requires substantial investments that don’t payback in their industries.  There are also Marketing Directors that invested in a web strategy once that failed, and will not try it again.

Regardless of the importance that you place on your web site, Internet usage continues to increase.  In the past, having a website meant that your firm was on the cutting edge of technology.  Today, all legitimate businesses have websites, and most recognize that having a website is not only a mark of professionalism, but also a critical component in their sales and marketing strategy.

A successful web strategy requires a continuous and dedicated effort by experienced web professionals. When the responsibilities of web presence are left to inexperienced workers, even the best-intended strategies can backfire and cause irreparable damage to a company’s reputation. In other cases, a company may invest considerable time and money into web strategy efforts and see little or no results.  This is often the case when an employee is given the responsibilities of managing web strategy, but has not received continuous training and kept up with changes.  This is because the formula to achieve high rankings changes continuously. On a regular basis, Google, Yahoo, Live (Bing), Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. .

At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. We offer a comprehensive line of web solutions that includes content management systems (CMS), Search Engine Optimization and Language Translation and Localization.  Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.

Divide and Conquer with Market Segmentation & Target Marketing

market segmentation & Target Marketing

Market Segmentation & Target Marketing

With over 6.7 billion people in the world, it’s nearly impossible to satisfy everyone with a single marketing mix strategy. With the exception of unbranded, plain labeled package goods that are aimed at the mass market, a marketing strategy that attempts to satisfy everyone is destined to fail.

Many years ago soap manufactures determined the need for special marketing strategies to target individual markets. For example, Dove targets soft skin and Irish Spring promotes extra sex appeal. Therefore, capturing large portions of the market often require that firms use market segmentation strategies and develop custom marketing mix strategies to target market each segment.

What is Market Segmentation?

Market segmentation is the process of dividing the total market into several homogeneous groups. By adjusting a marketing mix strategy for a specific market segment, companies can focus on satisfying the needs of specific portions of the target market.

THE MARKETING ANALYSTS use advanced multivariate statistical analysis to segment markets. Often, our segmentation techniques will combine demographic, psychographic, geographic and perceived product benefit data to identify homogeneous customer groups. By doing so, we provide marketers with better information to target, attract and capitalize on similarities within a segment.

Analytical Marketing Research, Quantitative Marketing Analysis & Predictive Marketing Mix Models

Marketing Solutions with Rapid ROI

Marketing Solutions with Rapid ROI

THE MARKETING ANALYSTS offers a variety of analytical marketing research, quantitative marketing analysis and predictive marketing mix solutions that can make your firm more competitive by improving its decision making and marketing ROI.Whether you have a project that requires predictive data analysis or you are considering a new marketing research project that requires planning, we offer solutions to meet your marketing requirements.

Data Analysis: Sales Forecasts, Predictive Marketing Models, Analytical Marketing Research, Campaign Analysis, Survey Data and more

THE MARKETING ANALYSTS has the analytical resources to handle nearly any project because we offer the most advanced marketing research techniques.Our team of statisticians and marketing research professionals can analyze your sales and marketing data and provide clear and concise reports with highly relevant insights.

Customer Retention, Predictive Customer Churn, Customer Lifetime Value Analysis

Customer satisfaction studies provide good information but they have weaknesses.Happy customers will leave at the drop of a hat, while unhappy customers may stay for years.You have made a large investment to acquire customers, make sure you don’t let them leave you.Let THE MARKETING ANALYSTS help you identify defecting customers before it’s too late.

Our process begins by profiling active and deactivated customer groups to develop metrics that drive purchase behavior. Next, we train and deploy defection scoring and segmentation neural networks to flag customers who are likely to defect.  The procedure automatically detects customers who have potential for defection but have not been contacted for customer retention purposes in recent times. Preventive actions can then be initiated for customers who have been identified as potentially risky.

Optimal Marketing Mix Models

For decision support, a growing number of Marketing Directors are turning to Marketing Mix Models (MMM). By turning to predictive marketing methods, Marketing Managers can determine the best way to allocate their budgets and maximize their marketing and sales strategies.The typical Marketing Mix model is based on multivariate statistical methods, neural networks and time series forecasting methods that use your historic sales, marketing and ROI data as inputs to determine the optimal allocation of resources and project the impact that various strategies will have on volume, revenue and profitability.

Targeting Marketing: Customer Profiling & Marketing Segmentation for Customer Acquisition

THE MARKETING ANALYSTS understands that you have limited resources and can’t market to all of your customers all of the time.That’s why we offer solutions to make your marketing programs as effective as possible.By using information contained in your database, we can generate highly targeted lists of customers who are most likely to respond to your next marketing campaign.

Marketing Analysis

Did your marketing program provide an adequate return on investment?We can answer this question and even develop automated reports for your future campaigns.If you need reports from your IS system, call us today.We have the expertise to provide the information that you require.

Cost Effective with Quick Turnaround

THE MARKETING ANALYSTS provides a similar (and often better) portfolio of advanced predictive marketing research and analysis solutions as large marketing research firms but at prices they can’t beat.In addition, we guarantee your complete satisfaction with our services and solutions.Contact us today and learn why we’re your best choice for Predictive Marketing Services.

Marketing Mix Models – A New Way to Improve Your Marketing ROI & Gain Competitive Advantages

Marketing Mix Models (MMM) from THE MARKETING ANALYSTS evaluate the effectiveness of the marketing mix components (product, price, promotion, and place) and other marketing activities to identify the optimal strategies for your company. By developing custom Marketing Mix Models for each client, we provide actionable recommendations that can improve your ROI and allow you to make better decisions allocate your marketing budget.

In order to produce the best predictive marketing mix model for your company, we require at least 36-months of historical marketing and sales data.Once your model is developed, various “what if” scenarios can be run to help you evaluate different alternative strategies.

With the adoption of data warehouses by most companies, marketing mix models are gaining popularity particularly in the Consumer Packaged Goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering Marketing Mix Models as an integral part of their marketing planning.

For additional information on how Marketing Mix Models can improve your marketing strategy, please visit http://www.themarketinganalysts.com.

Strategic Marketing Plans with Predictive Data Mining & Marketing Mix Models

Once a year, Marketing Directors take the important steps of planning the budget for the upcoming year.A fortunate few will build around their previous plan and possibly try to incorporate something they’ve been thinking about for years.Unfortunately, the majority will be in cash strapped organizations that have already experienced months of cost reductions and slashed budgets.In these cases, there are difficult decisions to be made on how to best invest their limited resources while maintain or growing profits.

For decision support, a growing number of Marketing Directors in Fortune 500 corporations are turning towards Marketing Mix Models (MMM).By turning to analytical marketing methods, Marketing Managers can determine the best way to allocate their funds and maximize their strategy.

The typical Marketing Mix model is based on multivariate statistical models, neural networks and time series forecasting methods that use sales and marketing data as model inputs to project the impacts of various product, price and promotional tactics on sales.

With the adoption of data warehouses by most companies, marketing-mix models are gaining popularity particularly in the consumer packaged goods, Financial Services, Automotive, pharmaceuticaland Hospitality industries.In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering it an integral part of their marketing planning.

While Marketing Mix Models can simplify planning decisions, there are some limitations that must be taken into account based on the calculations used.However, CEO’s are demanding increased accountability and effectiveness. Without tools like Marketing Mix Models, it is difficult for marketing organizations to know how best to allocate spending, or to justify spending at all.

This blog entry was was written by The Marketing Analysts translation division.  We offer language translation solutions for all of your professional needs.