Advanced Marketing Solutions For Strategic Decision-Making

Advanved Research Solutions For Strategic Decision-Making

Advanved Research Solutions For Strategic Decision-Making

THE MARKETING ANALYSTS is concerned with helping clients identify, select and implement successful marketing strategies.   Our intent is to provide our clients with advanced research solutions to improve the quality of strategic decision-making.

Clearly, the right strategic decision-making produces the positive outcomes that every organization seeks.  However, wrong decisions may produce disastrous results.  As example, here are some startling statistics from well-known American retailers:

•             1990 – 2004         Circuit City grew from $2 billion to $9.75 billion.  Five years later, the company filed for bankruptcy.

•             1930’s   Sears Roebuck and Montgomery Ward were about equal in sales and profits.  Twenty years later, Sears was about three times larger than Montgomery Ward.  In 2001, Montgomery Ward closed all of its remaining stores.

•             1991       Walmart surpassed Sears and Kmart to become the largest US retailer.  Today Walmart is the largest retail company in the world and is becoming one of the largest grocers in the US.

While these examples are dramatic, every organization is affected by strategic decisions. Thus every company must plan and act strategically.  You can uncover the information you need through numerous ways—from online research to focus groups to predictive models.  With effective market research, we can help you determine the need for your service or a product’s likelihood to sell, target-market demographics, and determine desirable store locations. To help you meet your target market’s needs, we offer a leading collection of tools, resources and professionals.

THE MARKETING ANALYSTS can help you.

Conjoint AnalysisMarketing Mix ModelsBrand MapsMarket SegmentationProduct Line ManagementSales ForecastsAdvertisement OptimizationData MiningMarket Basket AnalysisCustomer Retention/Predictive Customer Churn

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Why You Need A Corporate Blog & How To Ensure Its Success

Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix.  This entry includes discusses the importance of having a corporate blog and includes some great ideas to make it a smash hit.

A blog is a great addition to your web strategy because it provides another avenue to communicate with existing and potential customers.  In addition to offering supplemental information, that does not have a place on your main website, blogs are good places to discuss new ideas and sometimes discover previously unrecognized opportunities.

If you currently have a blog, here are some suggestions for adding interesting content that will attract more visitors.

  • Consider interviewing some experts in your industry.  You probably have many experts in your field that are not widely.  These people can share interesting content.  By posting interviews with these experts, your blog may gain a loyal following.
  • Invite new people to contribute articles to your blog and participate in discussions.  This technique, known as Guest Blogging as gained popularity over the past couple years.  Many webmasters indicate that Guest Blogging can provide a nice change that breathes life back into a blog site.
  • Use your blog to create an online conference.  If successful, your conference or seminar can be run quarterly or annually at little to no cost.
  • Consider adding blog entries in different languages to reach foreign markets.  Our inexpensive certified language translators can easily translate your entries into any language.

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide.  THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees.  With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI.   Contact us today for complete details.

Predicting Customer Loyalty & Customer Churn To Maximizing Profitability

Some customers are loyal and others are not.  Rather than spending money to attract any customer, companies could focus their efforts on getting the right type of customers.  Is it possible to identify customers with a higher propensity to defect at the drop of a hat?  Sure, credit card companies often use predictive risk scoring models to evaluate potentially risky customers.

You can probably think of a number of customer loyalty factors that can predict customer churn and customer loyalty.  Some factors that are often mentioned include transience, youthfulness and price sensitiveness.   As you might imagine, the return on your marketing investment will be much greater if you start with potentially loyal customers as opposed to potentially disloyal customers.

How Do I Profile Potentially Loyal Customers?

The best place to start is by building a database that contains both loyal and defecting customers.  A careful analysis of the loyal customers and disloyal customers can reveal some valuable insights.  While this is a good first step, THE MARKETING ANALYSTS recommend further analysis using predictive analytics for customer segmentation.  Once behavior based segments are identified, profitable strategies can then be developed to maximize your Marketing ROI.

The Marketing Analysts is a leading provider or certified translation services.

Customer Retention Strategies With Measurable Results

By now, most economists agree that we have entered “The BIG L”, a long, slide down that is accompanied by a long period of flat or low economic activity.  Some economists even believe that we could be headed into a depression by 2011. Unfortunately, the end most likely won’t be good since we are still trying to find our way out by printing money, issuing Treasury Bills, and bailing out inefficient businesses.

As a result, Marketing Departments are continuing to cutback.  However, companies need to focus on making smarter investments in customer retention.  Customer retention strategies must address consumer trends toward less expensive product and service alternatives.  Corporate budget decisions must focus on reaching those customers who are most likely to leave.  When customers alter their purchase behavior, they may be lost forever.

Marketing Strategies

Marketers can initiate a number of strategies to counter customer defection.  Some strategies include adding new product lines and incentive programs.  Highly targeted direct marketing campaigns that utilize customer profiling analytics can also help retailers.  Maintaining a communication strategy with churning customers is also important since low priced retailers will try to retain their new customers once the economy recovers.

Your Retention Solution

THE MARKETING ANALYSTS provides a complete solution to your customer retention needs.  With our advanced technologies, we conduct sophisticated customer profiling and identify cross-selling and up-selling opportunities.  Our services recommend the best strategies to retain customers and provide maximum ROI.  Whether you need a single service or an integrated approach, we have the flexible solutions that can improve customer satisfaction, retention, loyalty and value.

Analytical Marketing Research, Quantitative Marketing Analysis & Predictive Marketing Mix Models

Marketing Solutions with Rapid ROI

Marketing Solutions with Rapid ROI

THE MARKETING ANALYSTS offers a variety of analytical marketing research, quantitative marketing analysis and predictive marketing mix solutions that can make your firm more competitive by improving its decision making and marketing ROI.Whether you have a project that requires predictive data analysis or you are considering a new marketing research project that requires planning, we offer solutions to meet your marketing requirements.

Data Analysis: Sales Forecasts, Predictive Marketing Models, Analytical Marketing Research, Campaign Analysis, Survey Data and more

THE MARKETING ANALYSTS has the analytical resources to handle nearly any project because we offer the most advanced marketing research techniques.Our team of statisticians and marketing research professionals can analyze your sales and marketing data and provide clear and concise reports with highly relevant insights.

Customer Retention, Predictive Customer Churn, Customer Lifetime Value Analysis

Customer satisfaction studies provide good information but they have weaknesses.Happy customers will leave at the drop of a hat, while unhappy customers may stay for years.You have made a large investment to acquire customers, make sure you don’t let them leave you.Let THE MARKETING ANALYSTS help you identify defecting customers before it’s too late.

Our process begins by profiling active and deactivated customer groups to develop metrics that drive purchase behavior. Next, we train and deploy defection scoring and segmentation neural networks to flag customers who are likely to defect.  The procedure automatically detects customers who have potential for defection but have not been contacted for customer retention purposes in recent times. Preventive actions can then be initiated for customers who have been identified as potentially risky.

Optimal Marketing Mix Models

For decision support, a growing number of Marketing Directors are turning to Marketing Mix Models (MMM). By turning to predictive marketing methods, Marketing Managers can determine the best way to allocate their budgets and maximize their marketing and sales strategies.The typical Marketing Mix model is based on multivariate statistical methods, neural networks and time series forecasting methods that use your historic sales, marketing and ROI data as inputs to determine the optimal allocation of resources and project the impact that various strategies will have on volume, revenue and profitability.

Targeting Marketing: Customer Profiling & Marketing Segmentation for Customer Acquisition

THE MARKETING ANALYSTS understands that you have limited resources and can’t market to all of your customers all of the time.That’s why we offer solutions to make your marketing programs as effective as possible.By using information contained in your database, we can generate highly targeted lists of customers who are most likely to respond to your next marketing campaign.

Marketing Analysis

Did your marketing program provide an adequate return on investment?We can answer this question and even develop automated reports for your future campaigns.If you need reports from your IS system, call us today.We have the expertise to provide the information that you require.

Cost Effective with Quick Turnaround

THE MARKETING ANALYSTS provides a similar (and often better) portfolio of advanced predictive marketing research and analysis solutions as large marketing research firms but at prices they can’t beat.In addition, we guarantee your complete satisfaction with our services and solutions.Contact us today and learn why we’re your best choice for Predictive Marketing Services.

Marketing Mix Models – A New Way to Improve Your Marketing ROI & Gain Competitive Advantages

Marketing Mix Models (MMM) from THE MARKETING ANALYSTS evaluate the effectiveness of the marketing mix components (product, price, promotion, and place) and other marketing activities to identify the optimal strategies for your company. By developing custom Marketing Mix Models for each client, we provide actionable recommendations that can improve your ROI and allow you to make better decisions allocate your marketing budget.

In order to produce the best predictive marketing mix model for your company, we require at least 36-months of historical marketing and sales data.Once your model is developed, various “what if” scenarios can be run to help you evaluate different alternative strategies.

With the adoption of data warehouses by most companies, marketing mix models are gaining popularity particularly in the Consumer Packaged Goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering Marketing Mix Models as an integral part of their marketing planning.

For additional information on how Marketing Mix Models can improve your marketing strategy, please visit http://www.themarketinganalysts.com.