Web & Content Management Design

If you are not an experienced website designer or web programmer, developing a website or Content Management System (CMS) can be a very tedious process. You need to deal with all sorts of things like HTML, Java, Flash, tables, CSS, slicing, PHP, MySQL, .NET, etc.  In addition, you will want to work closely with the web programmers to ensure your objectives are met.  For this reason, we strongly encourage companies to select an experienced and local design firm.

When choosing a design firm, you should also ask yourself the following questions.

1.  Should I choose a local company?

A company with a local presence offers many advantages to overseas website designers.  When you work with a local company, you can still manage the design and implementation process.  As a result, the project will be more reflective of your needs.  In addition, a local company is more likely to have a personal stake in the project’s success.

2.  What do I want my website to do?

A website can do many things.  Some things that are simple and inexpensive to offer include news feeds and syndication, product/service catalogs, newsletter signup forms, event calendars, discussion forums and various statistical tracking services.

3.  How do I want my website / content management system to look?

If you do not have a specific design in mind, you should provide the design firm with a few sites that you like.  Try to give the designer as much information as possible to facilitate the process. Once the first draft is complete, the design firm should walk you through it.  Review the draft closely, point out your likes and clearly indicate your dislikes.  Open communication is critical to ensure that the design and development goes smoothly.

4.  Do you want to target international markets?

If your company seeks to expand into international markets, then you should consider having your website content translated into other languages.

These are few suggestions that we offer to clients who are considering the outsourcing of their website or CMS design. If you are not experienced in web design, it is better to spend your time on the things that you do best.  Leave the tedious development to the professionals.

US TOLL FREE: 866-371-4863
INTL: 239-243-0767
FAX: 480-393-5183
Email: info@themarketinganalysts.com

Corporate Blog & CMS Systems

Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix.  This entry includes discusses the importance of having a corporate blog and includes some great ideas to make it a smash hit.

A blog is a great addition to your web strategy because it provides another avenue to communicate with existing and potential customers.  In addition to offering supplemental information, that does not have a place on your main website, blogs are good places to discuss new ideas and sometimes discover previously unrecognized opportunities.

If you currently have a blog, here are some suggestions for adding interesting content that will attract more visitors.

• Consider interviewing some experts in your industry.  You probably have many experts in your field that are not widely.  These people can share interesting content.  By posting interviews with these experts, your blog may gain a loyal following.
• Invite new people to contribute articles to your blog and participate in discussions.  This technique, known as Guest Blogging as gained popularity over the past couple years.  Many webmasters indicate that Guest Blogging can provide a nice change that breathes life back into a blog site.
• Use your blog to create an online conference.  If successful, your conference or seminar can be run quarterly or annually at little to no cost.
• Consider adding blog entries in different languages to reach foreign markets.  Our inexpensive certified language translators can easily translate your entries into any language.

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide.  THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees.  With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI.   Contact us today for complete details.

Web Strategy

Often business success is made by innovative decisions, sometimes by the fall of an exhausted competitor. However, when journalists write about why a business took one course rather than another, they are most interested in identifying a single decision that was made by one person.

In the current economic climate, you can probably think of a number of companies where one person was blamed for an entire company’s demise.  While there are many examples in the news, we tend to overlook some of the more obvious ones that include poor choices in marketing budgets. One example is the number of companies that continue to ignore the importance of professional search engine optimization; search engine marketing; social media; web analytics; content management systems CMS; web translation and localization; and other web strategies.

There are many reasons why Marketing Directors may be hesitant about investing in web strategies.  Some Marketing Directors are overwhelmed by evolving web trends, new jargon and other complexities.  Others believe that web strategy requires substantial investments that don’t payback in their industries.  There are also Marketing Directors that invested in a web strategy once that failed, and will not try it again.

Regardless of the importance that you place on your web site, Internet usage continues to increase.  In the past, having a website meant that your firm was on the cutting edge of technology.  Today, all legitimate businesses have websites, and most recognize that having a website is not only a mark of professionalism, but also a critical component in their sales and marketing strategy.

A successful web strategy requires a continuous and dedicated effort by experienced web professionals. When the responsibilities of web presence are left to inexperienced workers, even the best-intended strategies can backfire and cause irreparable damage to a company’s reputation. In other cases, a company may invest considerable time and money into web strategy efforts and see little or no results.  This is often the case when an employee is given the responsibilities of managing web strategy, but has not received continuous training and kept up with changes.  This is because the formula to achieve high rankings changes continuously. On a regular basis, Google, Yahoo, Live (Bing), Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. .

At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. We offer a comprehensive line of web solutions that includes content management systems (CMS), Search Engine Optimization and Language Translation and Localization.  Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.

In response to the current state of the economy, leading DALLAS – FORT WORTH marketing and web design firm has announced new cost effective online marketing packages. The packages are designed specifically for small to mid-sized businesses seeking to increase their leads and sales and add the simplicity of a Content Management System (CMS).The company’s new promotional packages include a variety of online marketing services that provide an immediate impact while meeting the needs of just about any marketing budget. After a free consultation, customers will be given suggestions as to which online marketing package will best meet their needs and budget.

The web strategies team at THE MARKETING ANALYSTS are experts at developing web sites that provide maximum return on marketing investment. That’s because our developers understand the science that can make or break a site’s ability to rank well in the search engines. Unlike the majority of companies that specialize in either web design or SEO, THE MARKETING ANALYSTS offers complete web development and search marketing services that include language translations (in over 30 of the world’s leading languages), video production, optimal advertising design research and more.

About THE MARKETING ANALYSTS
THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs.  Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.

Our team is highly talented and consists of respected Marketing Ph. D’s, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.

With our highly skilled associates, we are able to leverage all activities effectively to meet each of our client’s unique objectives.

The Marketing Analysts offers a broad line of inexpensive marketing services that have traditionally been too costly for small, medium, and medium-large companies.  Just like some of the world’s largest Marketing firms, we offer the same services that create, evaluate and strengthen brands.  However, unlike other marketing firms, our predictive marketing research methodologies are superior and produce more reliable results.  Further, we can offer prices that even small businesses can afford because we can capitalize on advanced technological and proprietary marketing software technologies that our competitors lack.

The Marketing Analysts is a Marketing firm with offices in Dallas, Texas; Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs.

Our Marketing Research competencies include measuring attitudes and behaviors to explain accurately and predict market share, revenue, and bottom line impact of a client’s actions.  Our team of consultants has been successfully designing, executing and analyzing Marketing Research studies since 1996. We help our clients launch better products and services, attract and retain valuable customers, and build stronger brands. Whether you are looking for advice on how to optimize the development and launch of a new product, seeking guidance on how to build brand wealth and customer loyalty, or in search of a customized product line solution, we provide growth solutions.

In addition, to providing predictive marketing services, we also offer a variety of integrated marketing solutions including content management systems, search engine optimization, and language translation services.

Our team is highly talented and consists of respected Marketing Ph. D’s, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.

With our highly skilled associates, we are able to leverage all activities effectively to affordably meet each of our client’s unique objectives.  Please visit our web site THE MARKETING ANALYSTS today for additional information.