Often business success is made by innovative decisions, sometimes by the fall of an exhausted competitor. However, when journalists write about why a business took one course rather than another, they are most interested in identifying a single decision that was made by one person.
In the current economic climate, you can probably think of a number of companies where one person was blamed for an entire company’s demise. While there are many examples in the news, we tend to overlook some of the more obvious ones that include poor choices in marketing budgets. One example is the number of companies that continue to ignore the importance of professional search engine optimization; search engine marketing; social media; web analytics; content management systems CMS; web translation and localization; and other web strategies.
There are many reasons why Marketing Directors may be hesitant about investing in web strategies. Some Marketing Directors are overwhelmed by evolving web trends, new jargon and other complexities. Others believe that web strategy requires substantial investments that don’t payback in their industries. There are also Marketing Directors that invested in a web strategy once that failed, and will not try it again.
Regardless of the importance that you place on your web site, Internet usage continues to increase. In the past, having a website meant that your firm was on the cutting edge of technology. Today, all legitimate businesses have websites, and most recognize that having a website is not only a mark of professionalism, but also a critical component in their sales and marketing strategy.
A successful web strategy requires a continuous and dedicated effort by experienced web professionals. When the responsibilities of web presence are left to inexperienced workers, even the best-intended strategies can backfire and cause irreparable damage to a company’s reputation. In other cases, a company may invest considerable time and money into web strategy efforts and see little or no results. This is often the case when an employee is given the responsibilities of managing web strategy, but has not received continuous training and kept up with changes. This is because the formula to achieve high rankings changes continuously. On a regular basis, Google, Yahoo, Live (Bing), Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. .
At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. We offer a comprehensive line of web solutions that includes content management systems (CMS), Search Engine Optimization and Language Translation and Localization. Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.