Why You Need A Corporate Blog & How To Ensure Its Success

Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix.  This entry includes discusses the importance of having a corporate blog and includes some great ideas to make it a smash hit.

A blog is a great addition to your web strategy because it provides another avenue to communicate with existing and potential customers.  In addition to offering supplemental information, that does not have a place on your main website, blogs are good places to discuss new ideas and sometimes discover previously unrecognized opportunities.

If you currently have a blog, here are some suggestions for adding interesting content that will attract more visitors.

  • Consider interviewing some experts in your industry.  You probably have many experts in your field that are not widely.  These people can share interesting content.  By posting interviews with these experts, your blog may gain a loyal following.
  • Invite new people to contribute articles to your blog and participate in discussions.  This technique, known as Guest Blogging as gained popularity over the past couple years.  Many webmasters indicate that Guest Blogging can provide a nice change that breathes life back into a blog site.
  • Use your blog to create an online conference.  If successful, your conference or seminar can be run quarterly or annually at little to no cost.
  • Consider adding blog entries in different languages to reach foreign markets.  Our inexpensive certified language translators can easily translate your entries into any language.

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide.  THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees.  With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI.   Contact us today for complete details.

Web Strategy Doesn’t Have To Be Expensive, It Just Has To Be Effective

Often business success is made by innovative decisions, sometimes by the fall of an exhausted competitor. However, when journalists write about why a business took one course rather than another, they are most interested in identifying a single decision that was made by one person.

In the current economic climate, you can probably think of a number of companies where one person was blamed for an entire company’s demise.  While there are many examples in the news, we tend to overlook some of the more obvious ones that include poor choices in marketing budgets. One example is the number of companies that continue to ignore the importance of professional search engine optimization; search engine marketing; social media; web analytics; content management systems CMS; web translation and localization; and other web strategies.

There are many reasons why Marketing Directors may be hesitant about investing in web strategies.  Some Marketing Directors are overwhelmed by evolving web trends, new jargon and other complexities.  Others believe that web strategy requires substantial investments that don’t payback in their industries.  There are also Marketing Directors that invested in a web strategy once that failed, and will not try it again.

Regardless of the importance that you place on your web site, Internet usage continues to increase.  In the past, having a website meant that your firm was on the cutting edge of technology.  Today, all legitimate businesses have websites, and most recognize that having a website is not only a mark of professionalism, but also a critical component in their sales and marketing strategy.

A successful web strategy requires a continuous and dedicated effort by experienced web professionals. When the responsibilities of web presence are left to inexperienced workers, even the best-intended strategies can backfire and cause irreparable damage to a company’s reputation. In other cases, a company may invest considerable time and money into web strategy efforts and see little or no results.  This is often the case when an employee is given the responsibilities of managing web strategy, but has not received continuous training and kept up with changes.  This is because the formula to achieve high rankings changes continuously. On a regular basis, Google, Yahoo, Live (Bing), Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. .

At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. We offer a comprehensive line of web solutions that includes content management systems (CMS), Search Engine Optimization and Language Translation and Localization.  Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.

Cost Effective Web Solutions For Today’s Economy in Dallas Fort Worth Texas

In response to the current state of the economy, leading DALLAS – FORT WORTH marketing and web design firm has announced new cost effective online marketing packages. The packages are designed specifically for small to mid-sized businesses seeking to increase their leads and sales and add the simplicity of a Content Management System (CMS).The company’s new promotional packages include a variety of online marketing services that provide an immediate impact while meeting the needs of just about any marketing budget.After a free consultation, customers will be given suggestions as to which online marketing package will best meet their needs and budget.

The web strategies team at THE MARKETING ANALYSTS are experts at developing web sites that provide maximum return on marketing investment.That’s because our developers understand the science that can make or break a site’s ability to rank well in the search engines.Unlike the majority of companies that specialize in either web design or SEO, THE MARKETING ANALYSTS offers complete web development and search marketing services that include language translations (in over 30 of the world’s leading languages), video production, optimal advertising design research and more.

THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs.  Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.

Our team is highly talented and consists of respected Marketing Ph. D’s, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.

With our highly skilled associates, we are able to leverage all activities effectively to meet each of our client’s unique objectives.

Why Do You Need A Social Web Strategy?

If you haven’t started a blog already, you need to get on the bandwagon. It’s a different world today and you simply can’t rely on television, print and radio to reach you intended market anymore. In fact, according to a recent research study, only 18-percent of television advertising actually provides a positive return on investment. Further, while total viewership has remained the same the number of channels continues to grow and fragment the market. With a reduction in newspaper subscriptions, print advertising can be equally inefficient. Even commercial radio seems to be taking a hit as more listeners make the switch to commercial free satellite radio.

Today, people don’t want to be sold and they are doing their best to avoid commercials. Instead of watching television and listening to the radio, consumers are increasingly surfing to the social web and discussing the things that interest them.

To be successful, marketers need to embrace the trend towards social media. Successful marketers are finding new ways to aggregate customers by providing unique content, building websites that people want to visit and then participating in public forums and direct traffic to their sites. For example, if you are a food processor your marketing people need to be participating in online cooking forums. If you are an air conditioning manufacturer, you need to be participating in forums that attract contractors.

In upcoming articles The Marketing Analysts Translations Company will discuss how to develop and implement effective strategies for capitalizing on the social web. In the meantime, we encourage you to learn about our search optimization and website design services.

Search Engine Optimization: The Focus on Credibility, Page Rank and Traffic

Today, a successful search optimization strategy requires a continuous and dedicated effort by a team of professionals.This is because the formula to achieve high rankings is under continuous change. On a regular basis, Google, Yahoo, Live, Ask and other engines make changes to their ranking algorithms.Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy.This article discusses some of the key metrics for people undertaking search optimization on their own.

Google Page Rank

The Google Page Rank is one of the key metrics that you will need to focus on.It is a score that Google assigns to your site based on a number of criteria.While the actual calculation is secret, certain aspects are known to be key factors.A site with a high Page Rank is one that displays credibility.How do you prove that your site is a credible source?First, you should focus on good content and then link building.In general, the total number of links pointing towards your website and their credibility will a key factor in the success of your site.Some of the most credible links are generally those that are listed on Government, educational and news media sites.Always avoid sites from adult oriented content sites.For additional information, please visit google.com/technology/ for more information on page rank.

ALEXA Rankings

While Alexa is becoming less important, it is still a factor.Alexa estimates the amount of traffic your site receives.The more traffic that Alexa believes that your site receives; the higher your Page Rank will likely be too.There is some correlation, but again the Google Page Rank is the most critical factor.

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