How To Communicate With International Customers Using Social Media

Most companies that operate globally have a presence on social media websites like Facebook, Twitter, Pinterest and Myspace etc. On occasion international customers will post comments on these sites in their own native language, which will likely be unintelligible to you. It is very important that your company respond in a timely matter to these messages. It is also essential to respond to any negative feedback posted by your customers. But how will you understand these posts and how will you respond in the customer’s language?

A timely response to a question, complaint or appraisal can lay the basis for a relationship of trust between you and your customer. It might not be possible for you to answer every post on your social media page, but addressing complaints and suggestions or answering questions your clients raise are important. Ignoring feedback and complaints left by customers can be a costly mistake. Every company needs to satisfy their clients, said a Project Manager from The Marketing Analysts Translation Services.

It might be a good idea to develop a system where the negative comments could be marked by a red flag. This way it would be easier for you to sort through the messages and focus on the complaints first. You can understand the message by translating it from the machine translation. Your replies can then be translated into the target language with the help of a translation service company. It might be a good idea to check your social media messages weekly and have your replies translated by a professional translation service.

Careful monitoring of your social media web pages will keep you aware of negative publicity that could harm your company’s image. It’s said that good news travels fast but bad news travels faster. Trust that any negative feedback about your company, if not addressed to in time can harm the reputation of your enterprise. Any negative information, authentic or not, can spread like wildfire. Remember that it takes years to establish a good reputation but it can be ruined in a matter of a few hours.

You only need to be a bit more attentive to the needs and demands of your customers. It is impossible to satisfy all your clients across the globe but it is possible to address their complaints and respond to them in a timely manner. This is a great way to show your clients that their opinions and views are important to you.

Why You Need A Corporate Blog & How To Ensure Its Success

Corporate Blog & CMS Systems

Corporate Blog & CMS Systems

Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix.  This entry includes discusses the importance of having a corporate blog and includes some great ideas to make it a smash hit.

A blog is a great addition to your web strategy because it provides another avenue to communicate with existing and potential customers.  In addition to offering supplemental information, that does not have a place on your main website, blogs are good places to discuss new ideas and sometimes discover previously unrecognized opportunities.

If you currently have a blog, here are some suggestions for adding interesting content that will attract more visitors.

  • Consider interviewing some experts in your industry.  You probably have many experts in your field that are not widely.  These people can share interesting content.  By posting interviews with these experts, your blog may gain a loyal following.
  • Invite new people to contribute articles to your blog and participate in discussions.  This technique, known as Guest Blogging as gained popularity over the past couple years.  Many webmasters indicate that Guest Blogging can provide a nice change that breathes life back into a blog site.
  • Use your blog to create an online conference.  If successful, your conference or seminar can be run quarterly or annually at little to no cost.
  • Consider adding blog entries in different languages to reach foreign markets.  Our inexpensive certified language translators can easily translate your entries into any language.

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide.  THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees.  With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI.   Contact us today for complete details.

Web Strategy Doesn’t Have To Be Expensive, It Just Has To Be Effective

Web Strategy

Web Strategy

Often business success is made by innovative decisions, sometimes by the fall of an exhausted competitor. However, when journalists write about why a business took one course rather than another, they are most interested in identifying a single decision that was made by one person.

In the current economic climate, you can probably think of a number of companies where one person was blamed for an entire company’s demise.  While there are many examples in the news, we tend to overlook some of the more obvious ones that include poor choices in marketing budgets. One example is the number of companies that continue to ignore the importance of professional search engine optimization; search engine marketing; social media; web analytics; content management systems CMS; web translation and localization; and other web strategies.

There are many reasons why Marketing Directors may be hesitant about investing in web strategies.  Some Marketing Directors are overwhelmed by evolving web trends, new jargon and other complexities.  Others believe that web strategy requires substantial investments that don’t payback in their industries.  There are also Marketing Directors that invested in a web strategy once that failed, and will not try it again.

Regardless of the importance that you place on your web site, Internet usage continues to increase.  In the past, having a website meant that your firm was on the cutting edge of technology.  Today, all legitimate businesses have websites, and most recognize that having a website is not only a mark of professionalism, but also a critical component in their sales and marketing strategy.

A successful web strategy requires a continuous and dedicated effort by experienced web professionals. When the responsibilities of web presence are left to inexperienced workers, even the best-intended strategies can backfire and cause irreparable damage to a company’s reputation. In other cases, a company may invest considerable time and money into web strategy efforts and see little or no results.  This is often the case when an employee is given the responsibilities of managing web strategy, but has not received continuous training and kept up with changes.  This is because the formula to achieve high rankings changes continuously. On a regular basis, Google, Yahoo, Live (Bing), Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. .

At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. We offer a comprehensive line of web solutions that includes content management systems (CMS), Search Engine Optimization and Language Translation and Localization.  Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.

Why Do You Need a Social Web Strategy?

In our first article on developing a social media strategy, we discussed the weaknesses of television, print and radio advertising. While social media is still developing as a marketing strategy, marketers must get heavily involved now. By waiting, you are giving your competition the time needed to develop a strategy to attract your customers and develop a competitive advantage. Once this happens, you will have to spend more resources to win your customers back.

This article discusses how social media can be used to generate new customers and incremental business. In addition to providing predictive marketing analytical models, we also offer social media research and tools to help you develop a positive global reputation online. This includes web development, search optimization, website tranlation and localization services in over 30 languages.

Word of Mouth Recommendations

Through social media, companies can develop a powerful Word of mouth (WOM) marketing strategy. Regardless of the size of your company, there is a strong possibility that it has been discussed on social media web sites. So what do potential and existing customers think about your company and its products? Lets imagine that you service automobiles. A consumer doing a simple search on Google may not find recommendations from sources they personally know or trust. Instead, they will likely find reviews that may be sponsored and provide biased opinions. But if you perform a search on social networking sites, and you might find opinions from sources you know and respect.

Using Social Media as a Marketing Tool

Social media web research is an ideal way to learn more about your customers. By tracking online discussions, can easily find customers and potential customers to learn what they do online, find out their interests and determine the characteristics of other people that they converse with. Because research suggests that people are five times more likely to buy a product if their friends recommend it, friends of your customers are a great target market.

While you may not be able to get full details of your customer’s contacts from websites like Linkedin, FaceBook and MySpace, you can acquire valuable marketing insights. When you set up an account and ask to become friends with a customer, you will generally be accepted, if they have had pleasant experiences with your company. Through this connection, you have new opportunities to identify their friends and further strengthen your marketing efforts.

Be Genuine and Transparent

When building your social media strategy, avoid making unsolicited requests for friendships. Doing so can result in rejections, being banned from making future contacts and a negative reputation. Instead, concentrate your efforts on developing good content that you can send to friends. As more people value your posts, they will want to become your friend. Additionally, you might include open invitations on your website to join your friends network on myspace, facebook, Linkedin and other sites.

As a word of caution, always be transparent in your online communications. This is critical when building trust. Never try to disguise who you work for or make comments about your company or a competitor under a false identity. Too many times companies have tried this and have been humiliated and received bad pr.