We can define “a strategy” to change as a consistent approach that is chosen based upon the circumstances. And as an English to Spanish translator adds – there is no single best strategy for change. The choice and the success of a strategy depends on the situation. Professors involved in global management and language translation at Indiana University define the following types of strategies:
Directive strategy in which management decides what is to be done and enforces the change, minimally involving other employees. In it there is almost no deviation from the original plan. Directive strategies often target changes which must be carried out quickly and certainly require both a strong personal power and authority. It is necessary to have all the relevant information and the power to overcome or suppress resistance. Directive approaches are often used in a crisis situation – “facing the wall”, “the only way”, etc. – in the event of a decline in demand or strong competition. In this approach affected people are forced to obey the change.
Negotiation strategy – in this type of a strategy the management is still the initiator of a change, but it is willing to negotiate with other groups for its implementation and concessions can be made. Strategies through negotiation take a lot longer and the results are less predictable, because the management cannot know in advance what concessions will be made. However, the employees affected by the changes at least have the right to voice their view and can get involved in the forthcoming change.
Regulatory strategy – the aim of this approach is to direct involvement of affected employees not only in the specific problems, but also in the overall objectives of the organization. When you change the quality of products or services, for example, rather than creating new procedures and discipline, the goal is to make employees committed to the idea of quality and strive to achieve this by continuously offering improvements and participation in the quality related projects and teams.
The last type of a strategy the Washington D.C. translation services workers mention are analytical strategies. Experts use this approach to study well-defined problems. In principle, it is strictly management and as a result leads to optimal responses without considering the perception by those concerned.
By Sarah Hudson