Keeping Track Of Mistranslations? You Should.

It is very important for an organization to keep track of the mistakes in translation projects. Poor quality control wastes and money. Professional experts from The Marketing Analysts Translation Services Company based in Washington D.C. carried out localization assessment for a few global companies on their request. They observed that the companies with unsuccessful translation programs had no proper quality control and no way to keep track of the previous flaws in their translations.

It might not seem very significant at first, but with no proper quality assurance your internal reviewers or linguists will make the same type of corrections over and over again. But if you have a good quality control system, your internal reviewers will not need to correct the same mistakes again and again, as they will be documented and recorded to be avoided in future projects. One Denver translation services company has a long background of fixing  translation programs for their clients.

The first thing that we suggest our customers is to centralize their translation programs under one translation management system, says an Italian translator working in the New York office of The Marketing Analysts Translation Services Company. Centralizing your translation program can make it easier for you to keep track of all the translation projects going on in the multiple divisions or units of your organization. A centralized translation program can make it easier for the employees to coordinate about multiple translation projects in the same company.

Have you ever realized that without a proper quality control you are taking a huge risk? With a bulk of translation material being reviewed by your linguists every day, there is a possibility that a few of the mistakes will be over looked. Imagine if some mistranslated material reaches your customers. It is going to harm your credibility. Some clients are very critical about such mistakes and it takes very little to put them off. If you are confused about what to do, you needn’t worry. Contact us ( and we will help you out in setting up a quality control system which will assist you through all your projects.

This purpose can be achieved by developing a formal quality plan with a quality gauge against which you can compare all your translation projects. This way, all the mistakes in your translation projects will be tracked down at an earlier stage. This will eliminate the possibility of costly fixtures on finding out errors in your translated material at a later stage.

The Marketing Analysts Translation Service Company is always there to provide you with any kind of assistance you might need regarding translation services, interpretation services and localization assessments.

A Peek into the History of Translation Services


Geoffrey Chaucer

The unimaginable speedy trend of technology diffused the borders between different states and gradually improved the level of interactional communication between people. This caused people to become more indulged and interested regarding others’ cultures. One of the most popular ways of being familiarized to the other cultures was through their literature.

The concept of translators in literature dates back to the times between first and third centuries when the dispersed Jews in Alexandria who had forgotten their ancestral language, needed to translate their original holy scriptures into Greek. Likewise, in Asia due to the spread of Buddhism, large-scale translation efforts were consistently being made.

The first initial translations in English were made by Geoffery Chaucer in the 14th century. He made Italian translations,French translations and Latin translations. Meanwhile, in the Renaissance period of Italy, the works of Plato, Erasmus, Aristotle and Jesus were also translated. This caused uproar in the readers who demanded accuracy of the translations. They asserted that the strength of the religious and philosophical beliefs expressed in these works depended on the exact words of their authors.

Throughout the 17th and 18th centuries, the idea of translation was more like that of adaptation. The main aim of the translators and translation services was that of ease of reading. What they considered to be monotonous and boring or found something in the text that they did not understand, they simply omitted it. The advent of 19th century brought new standards for accuracy and style in the translation procedures, such that, as J. M. Cohen puts it, the rule for translation became ‘the text, the entire text, and nothing else but the text’.

Today, the modern translation requires text to be understood by readers while simultaneously maintaining the sanctity and expression of the original text. This is especially done for classic literatures like that of Bible, or works of William Shakespeare.

The translation of religious texts has played a significant role in history. The first translations in this context were made in the Old Testament which was translated into Greek by the Jews of that time as mentioned before. Considered one of the greatest translations of religious text in history is that of Saint Jerome, who rendered Bible text into Latin translation. Gradually this period saw the translation of Bible into other local European languages as well.

The services of these translators spread the valuable messages of the ancient civilizations to the entire world with the passage of time. Sharing their knowledge through means of translation had a meaningful impact on how different concepts in our world are understood and perceived today. These translation efforts maintained that intellect and creativity should know no boundaries and are meant to be enjoyed, appreciated and analyzed by readers present all over the world.


Types of Business Communication in Organizational Settings

Communication flow within an organizational structure through a variety of pathways. Amanda McGreen, a business communication expert and an English to Italian translator, defines two types of organizational communication structure: informal and formal.

Formal communication is defined by the relationships between the various job positions in an organization. It takes place through the formal channels of organizational structure. Messages can flow upward (from a subordinate to a superior), downward (by the manager to the subordinates) and horizontally (between colleagues and peers at the same or similar levels).

Downward communication is best suited for organizations where the line of authority runs distinctly downward. Its main objectives include: to convey executive decisions and transmit work-related information that helps employees do their jobs. Upward communication provides a feedback on how well the organization is functioning as well as on how well the subordinates have understood the downward communication. The professionals from one of the leading Detroit Translation Services Agency believe that it is also an outlet for pent-up emotions – giving employees a chance to raise and speak dissatisfaction issues to their superiors. To summarize, we can say that upward communication provides insight into problems, opportunities, trends and performance- and thus allows executives to solve problems and make intelligent decisions. Horizontal communication facilitates communication between interdependent units and departments to help employees share information, coordinate tasks, and solve various organizational problems. It can also be used for resolving conflicts between departments or within the same department.

Every organization also has informal channels of business communication often referred to as the grapevine. It stretches in all directions irrespective of authority levels, practically encompassing all communication that takes place outside the formal network. Despite its disadvantages – since it contains unverified facts, rumor and unclear data it may harm, rather than help an organization. However, as translators with The Marketing Analysts Translation Services comment, efficient use of informal channels can fortify the formal communication network and every smart manager should make the best possible use of the grapevine.

Subcultures, Localization, Language Translation and Marketing Communication

Cultures are not homogeneous entities with universal values.  Within each culture are numerous subcultures-subgroups within their own distinct modes of behavior.  Any culture as heterogeneous as that of the United States is composed of significant subcultures based on such factors as language, race, nationality, age, and geographical distribution.

Inhabitants of the southwestern United States display lifestyle emphasizing casual dress, outdoor entertaining, water sports and strong evangelical and Baptist values.  Of course, Mormons refrain from buying alcohol and tobacco.  Orthodox Jews purchase kosher and other traditional foods.  As Denver Portuguese Translation consultants point out, understanding that differences like these occur in subcultures that exist in many other countries can result in better translation and localization of products, services and other communication pieces.  Insensitivity to cultural nuances has the opposite outcome.  For example, the state of Maryland had to pull an advertising campaign including television commercials, brochures and posters that featured photos of Al Capone, a gangster who was imprisoned for federal tax evasion.  According to New York Italian Translation workers, the advertising was intended to publicize the state’s tax amnesty program and used Capone to show tax evaders what happens to those who get caught.  But leaders of the Italian-American community protested that the campaign was an ethnic slur and that it perpetuated the false stereotype of Italian-Americans as mobsters.  I believe that you can see how something like this could easily happen in other countries such as Brazil, Argentina, Germany and France that also have diverse populations.

Awareness and Assimilation Are The Important First Steps of Correct Italian Translation

The art of translation is not only concerned with restituting meaning. In the first place, it does not aim at creating a text that is more fluid or elegant than the original. Frankly speaking, meaning must not be favored for the sake of grammar and syntax. Without any doubt, to translate a text means to restitute its meaning. All in all, in order to transfer a particular idea, the translator must try to stay as close as possibly to the original text. It would not be wrong to argue that the most instant meaning of a text must be preserved in the target text translation. The translator is forced to labor hard on every individual letter in order to render the target text without it being naturalized, denatured or assimilated. French Translator theorist Berman points out that the translating language can be overwhelmingly distorted by the translator. According to Berman, who is a distinguished translator himself, language must be transformed in a way that the translator can adapt it to his or her made up world. This world can be a setting, place or event in conflict with the objective reality, which ranges from the intentional deferral of disbelief of fictional universes to the alternating realities that come as a result.

With translation being a sort of interpretation, the first challenge that every translator has to face is to read the text and assimilate it in order to make sense. During this process, the written text is translated into the reader’s mental language. This happens when the reader reads a text in his or her own native language. Thought is transformed into an internal code which generates an internal dialogue understood inside the mind, as psychologist and Russian to English Translation worker Wygotsky demonstrated in his study of infants. Another scholar, Pierce, claims that in the process of reading a text a series of interpretants is created. Each sign refers to an object, which may be external or internal. As the interpretant is a psychical sign, it is subjected and linked to the experience of the person through the words and, respectively, through the concepts connected to those words.

Moreover, Bruno Osimo, an Italian Translator ideologist argues that the language in which we think is not a natural code, but a very particular language that can be defined as a multi-code language. Consequently, the image that creates inside the mind of the reader throughout the reading process may not coincide with the one created inside the mind of the writer. When translating from one language into another, the problem becomes even more complex because one must find a graphic sign in another language. For instance, if a novel by an Australian writer talks about a tea tree along the gravel bed of a river, the images in the minds of the Australian reader and the British reader will be totally different – the former will think about a Melaleuca of a paperbark tree, while the latter will imagine the shrub or low tree whose dried leaves form the tea of commerce. If the translator is unfamiliar with this difference, when he or she proceeds to the second phase of the translation process – that is when the translator encodes his or her own mental language into the code of the translated text – something will be lost, and most probably the translation will be incorrect.

Loss of Precision in Interlinguistic Translation

When the interlinguistic translation loses some of its precision this is most often a consequence of the double translation process that occurs in the translator’s mind but of which he/she is hardly aware. It is the unconscious, a term coined by Sigmund Freud, where the translator loses part of the message. Most of Freud’s works have been translated by German to English Translation, and the basic idea in them is that the emphasis falls on something we are ignorant of – the existence of an internal language. Any reading process, including that of interpreting a text occupies a great part of the translator’s mind, and in most case this happens unconsciously without his/her realization of this fact. Thus the translator will inevitably have to remember incidents in his own life arising from personal experiences including, pains and passions, sentiments and downfalls, impressions and memories. Thus the translator has no choice but to unconsciously manipulate the text.

The area in-between the original and the translation is extremely fascinating especially when it is studied by expert theorists of translation. It is in this zone that the two languages and/or cultures collide and intercept, so the resulting mixture is a kind of cross-fertilization which perverts and mistakes their distinctive characteristics, claims Italian to English Translation ideologist, Paolo Bartoloni. What may said to be neither arrival nor origin is what is sometimes referred to as the interstitial area – it involves both the memory of origin and the enigma of arrival. In fact, this is not an easy place to inhabit, because it is a sinister place, relatively unstable and constantly changing.

After translating the text, the translator faces yet another critical challenge: revising his or her own work. In the revision stage, the translator must, return to the first draft, which is in the interstices: it is no longer the source text, but is not yet the translated text. In this phase the feeling of uncertainty starts to creep in – a feeling known to anyone who has been a translator. The revision process is always dependent on the very responsible editorial policy the publishers take. Many is the time when editors have tried to influence the translator’s methodology. One such instance is a Portuguese Translation Services editor who has spoilt the whole process. In many cases, insufficient research carried out by editors on the model customer and the dominant of the text intermittently rewrite the works that are to become publications, influenced by mass consumption literature.

Usually, translators should stay open to interventions made by other on their text, as they can be very wholesome contributions to the final product. If the person who is going to review the translated work has enough expertise in the field, then translator’s attitude should be positive. Often, the translator is too emotionally involved in his or her choices to be the best judge, so it is significant to have a third party, someone who can suggest possible choices. French to English Translation theorist Antoine Berman argues that to translate means to assume the culture of the other and accept that others are invited to contribute to its development as well. Cinema, music and theater which are performing arts also demand such support. A translator who has decided to translate an author coming from the margins of the world, he/she must also bear in mind that his/her culture is a border culture. This leaves him with the almost impossible task of balancing on the tightrope being left with the unpleasant feeling of vertigo.

Selecting A Quality Language Translation Provider

About Us

THE MARKETING ANALYSTS is a leading language translation company that provides translations and interpretations between English and more than 150 other languages.  For your global translation needs, you can count on THE MARKETING ANALYSTS to provide the highest quality English, Spanish, German, French, Italian, Arabic, Hindi, Portuguese, Chinese Mandarin, Japanese, Korean, and Thai language translation service.  We are also a leading provider of specialized translations for medical, engineering, legal, electronics, hospitality/menu and other technical fields.  Visit our website today or call us today (888-600-8830 or 941-258-1462) for a free quotation.

Evaluating Translation Services

With the market full of translation companies, selecting an accurate and reliable translation company can be extremely challenging.  Here is a list of several factors to evaluate when selecting a translation service.

History and Experience

Consider the number of years that the translation has been in business.  Generally, companies with greater tenure are most likely to provide quality work and have high quality, knowledgeable translation specialists in your field.  THE MARKETING ANALYSTS has 20-years of experience in the translation service industry.  During this time, we have successfully serviced the needs of individuals, corporations and government agencies that have required medical, legal, financial, technical and other fields that require translators with specialized training, education and expertise.


How does a translation company screen potential translators?  Does the translation service company have a formal recruitment and selection process in place in order to guarantee the highest quality service?     THE MARKETING ANALYSTS requires that each candidate for a translation position have a minimum of ten years of verifiable professional translation experience.  We also perform thorough reference checks that relate to past translation projects.  Our educational requirements insist on native level language proficiency combined with an advanced degree or certification in their specialized subject field.

On-Time Service and Project Management

Your project has deadlines and you need peace of mind that your project will be completed on time.  On average, our translators complete 2,000 words per day.  However, we also offer rush service in case your project has very short deadlines.  While we do charge extra for rush service, we might be able to meet your tight deadline.  Please call us and we will tell you for sure.

Honest & Knowledgeable Customer Service

Time is money and you cannot spare either on novice professional service providers.  When you work with THE MARKETING ANALYSTS, you can expect quick and honest answers to your questions. We are interested in your long-term business and work hard to earn your respect and positive word of mouth referrals. Therefore, we expect you to ask questions and you can expect our utmost attention.


Different translation companies have different pricing structures.  Most companies will charge per word.  However, rates may differ based on the specific language and localization, education and expertise of the translator, and additional services like desktop publishing and express services.    It is important to realize that if a price seems too low, then it probably is.

THE MARKETING ANALYSTS is a U.S. based company that serves clients throughout the world.  With two decades of success, THE MARKETING ANALYSTS remains true to the values that fuel its success today: accurate, fast, friendly, and honest service.   Our clients can still count on receiving this exceptional service.  As a leading translation services company, we are committed to helping you achieve your communication goals.

Read More About Our Translation Service

Read More About Our Translation Services:

Arabic Translation, Chinese Translation, English Translation, French Translation, German Translation, Hindi Translation, Italian Translation, Japanese Translation, Korean Translation, Polish Translation, Portuguese Translation, Russian Translation, Spanish Translation, Turkish Translation, Vietnamese Translation

Providing Local Service in the Following Communities:

Anchorage • Chicago • South Bend • Cincinnati • Cleveland • Columbus • Dallas • Fort Worth • Indianapolis • Kansas-City • Louisville • Oklahoma City • Omaha • Saint Louis • Baltimore • Boston • Jacksonville • Miami • New York • Philadelphia • Raleigh • Tampa • Washington D.C. • Denver • Las Vegas • Los Angeles • Mesa • Portland • Sacramento • San Diego • San Francisco • San Jose • Seattle • Atlanta • Austin • Birmingham • El Paso • Houston • Nashville • Phoenix • San Antonio

Medical Translation Service that You Can Trust-Certified Medical Translators

Medical Translation Service From THE MARKETING ANALYSTS

Medical Translation Service From THE MARKETING ANALYSTS

For the past 20-years, THE MARKETING ANALYSTS has provided medical translation service for the health professions.  From our local offices in Dallas, Texas and Fort Myers, Florida, we offer local service to leading hospitals throughout the US.  The success of our company is based on strong ethics and quality assurance measures that leave no room for error.

With lives at risk, it’s critically important that your medical translation firm provide complete accuracy, professionalism and on-time service.  At THE MARKETING ANALYSTS, we feel a moral obligation to provide error free medical translations.

The translation of medical documents is a highly specialized field. It requires professional knowledge, uncompromised levels of accuracy and timely delivery.  Our US staff includes licensed medical professionals, hospital administration professionals, project managers and over 180 translation specialists that work together to achieve the highest translation quality and translation service.

Documents we translate:
Clinical Studies, Medical Records, EOBs, Registration documents, Hospital Websites, Product information leaflets, Patient Education Brochures, Protocols, Reports, Safety and Infection Control documents, Healthcare legal documents, Signage and more.

Going Beyond Your Expectations.

Medical translation is a highly skilled field that requires specialized training.  It is not enough to simply be competent in a foreign language.  Our criterion for selecting medical translators is rigorous and requires industry-specialist knowledge and five consecutive years of translation experience.

In addition to providing medical record translation service, we also provide translations for medical devices that include cardio device translation, orthopedic device translation, and ophthalmology translation.

Providing Translations in over 180 Languages
THE MARKETING ANALYSTS is your one stop for language translation and interpretation services.  While we provide translations in over 180 languages, some of our most common include the following: We provide Language Translation Service covering a broad range of multilingual projects.  Our most common language translations include: Arabic Translation, Chinese Translation, English Translation, French Translation, German Translation, Hindi Translation, Italian Translation, Japanese Translation, Korean Translation, Polish Translation, Portuguese Translation, Russian Translation, Spanish Translation, Turkish Translation, and Vietnamese Translation.

Dallas, Texas • Fort Myers, Florida • Sofia, Bulgaria • Cologne, Germany • Moscow, Russia

US TOLL FREE: 866-371-4863
FAX: 480-393-5183

Selecting the Right Translator for Oil, Gas, Drilling, Mining & Refining Language Translation

Selecting an accurate Oil, Gas, Drilling, Refining or Mining Translation Specialist is critical to companies serving the energy industry.  As new technologies emerge and energy exploration expands outside the Middle East and Russia, the ability to communicate in multiple languages has become increasingly important.  For these reasons, THE MARKETING ANALYSTS specialize in oil translation, gas translation, drilling translation, and mining translation services.  Our competencies include the technical know-how to assemble engineering reports, operation manuals and scientific studies in over 180 languages that include Arabic Translation, Chinese Translation, English Translation, French Translation, German Translation, Hindi Translation, Italian Translation, Japanese Translation, Korean Translation, Polish Translation, Portuguese Translation, Russian Translation, Spanish Translation, Turkish Translation, and Vietnamese Translation.

When it comes to translation, we get it right the first time by employing experienced professionals who are native to the target language.   Once your translation is complete, all translated documents are proofread, ready to print and typeset when needed.  Our proven project management methods ensure on-time delivery and complete accuracy.

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Having completed dozens of translation projects for oil and gas companies throughout the world, we are ready to take on your project and exceed your expectations.  Please use our form to receive a free no obligation report.

Dallas, Texas • Fort Myers, Florida • Sofia, Bulgaria • Cologne, Germany • Moscow, Russia

US TOLL FREE: 866-371-4863
FAX: 480-393-5183