Understanding the Unique Challenges of Business Communication

Although you have been communicating more or less successfully all your life, business communication is often quite different from everyday communication in social or home environment.  Business communication nowadays increasingly requires a high level of skill and attention: the globalization of business necessitates interaction between individuals from different countries, languages and cultural attitudes. It has also resulted in the increase in workforce diversity, the higher value of business information, and the growing importance of teamwork.

The Globalization of Business and the Increase in Workforce Diversity
Business Communication is essential in the workplace; yet diversity in the workplace and in the workforce may make a challenge. Today’s businesses increasingly reach across international borders, branch into different parts of the world, forge relationships with cross-border partners, access consumer markets in new territories. And if in the 60s and 70s the term diversity usually meant employee differences based on race, sex, color, national origin and religion, today it also includes additional employee characteristics, mainly as a result of globalization and generation diversity. Successful companies increasingly realize that a diverse workforce can yield a significant competitive advantage. But, as The Marketing Analysts Translation Services professionals formulate it: they also realize that managing a diverse workforce calls for knowledge of differences and flexibility in communication.

The Higher Value of Business Information
Today we live in times of rapidly increasing value of business information. With the growth in global competition for talent, customers, and resources, the importance of information has gone up, too.  Even companies not traditionally associated with the so-called Information Age often seek to hire at all organizational levels, workers, employees who specialize in collecting, processing, and communicating information. And since the better you are able to understand, use, and communicate information to others, the more competitive you and your company will be, people with good communicative and language skills, able to provide for a professional translation and accurate communication of information in the proper style are required by man companies.

The Growing Importance of Teamwork
Specific types of organization structures present unique communication challenges. However, as Tom Quelbecson, a professional from a Portland Certified Translation Services company put it, no matter the company structure businesses can rely heavily on teamwork. Irrespective the field you work in, you will undoubtedly find yourself a part of dozens of teams throughout your career. Teams are widely used today, and yet, they’re not always successful. And a key reason for this is poor communication.


What happens to a company’s image when its translated correspondence such as that absurd memo (see “Why We Are Still Decades Away From Quality Automated Translation Software”) is sent outside the organization? A company succeeds – or fails – according to the image it projects, and to a large extent, that image is projected through the company’s correspondence. Remember, to communicate means to share, to have in common. The memo writer and the Seattle translation services company he hired, obviously did not “share” information with his department heads; he seemed more concerned with trying to demonstrate his intelligence by using big words and jargon ridden phrases. (Or perhaps he has never taken a course in Business Communication.)

Whatever his reason, he failed miserably because he neglected an important rule in communicating: Use plain English – that is, English that avoids jargon, pompous or overblown language, confusing sentence structures, and other stylistic blunders that make writing unclear.

The Objectives of Business Communications

It’s imperative for today’s professional translation workers to be aware of the three objectives common in business communication: educating, convincing, and working together with the target readers. Furthermore, each communication needs to achieve a particular goal. To construct this objective, each Indianapolis translation services worker at The Marketing Analysts asks, “What task must the target readers perform or consider when reading my client’s message?” Each Seattle Translation worker is urged to be as specific as they can when documenting the objective, and pinpointing the people in the audience who need to reply. The following are a few examples:

General Objective
To explain
To convince
To work together

Specific Objective
To summarize key findings in the figures from last month’s return good authorization report to the vice president of International Sales
To persuade the General Manager of Taiwanese Operations to hire more merchandisers
To assist the Human Resources department in creating a management development program

Occasionally clients will ask James Dinkins, an Atlanta Translation worker to achieve numerous associated issues with just one message. For instance, one client recently requested him to attempt to elevate his job while offering unbiased details pertaining to a company issue.  In another example, the client asked him to persuade the target readers to authorize two decisions. Whenever you are confronting dual objectives, think about whether or not they are well matched. Can and should both objectives be attained using the same message? Regardless of whether one message can support numerous objectives, you should assess how those objectives are associated and attempt to establish precedence. Give attention to the most important one, particularly if time or space is restricted. And if one of the objectives is personal, emphasize the business objective.

How To Improve Your Translation And Communication Skills

Our last several blog posts have highlighted communication from the company’s perspective. But bear in mind, communication is the connection linking the worker to the business. As a Washington D.C. Translation worker, what you can do to be aware of what is happening relies on your consciousness as a communicator. As soon as you understand the characteristics of communication in the business, you can rely on intuition to acquire a detailed snapshot of what is transpiring. Simultaneously, it is possible to modify your personal messages, by making use of the communication network as much as possible in order to develop your personal style to the business’s communication environment. Furthermore, staff members having sound communication and strong certified translation abilities are highly sought after by the vast majority of businesses. In a recent survey, Human Resources managers were asked, “In evaluating an applicant’s opportunity for success in your business, how significant do you consider communication skills in relation to other types of competencies?” Approximately eighty-seven percent of the Human Resources managers questioned responded that communication skills are tremendously important.  Consequently, your communication expertise, or deficiency of it, is going to have a significant influence on your ability to succeed in the business world.

Regardless if you work as an administrative assistant, a Houston Chinese Translator, a supervision trainee, a CPA, a marketing representative, an investment specialist, a human resource manager, chairman of the board, or something entirely different, you will require the means to communicate successfully. These days, a number of careers demand superior communication skills. A sales representative is required to be an outstanding communicator, and so does a Miami Translator and public relations professional. Nonetheless, if your career requires looking through a telescope in a remote observatory, you are going to occasionally have to work in a team several different individuals. That suggests you will probably have to communicate. If you’re able to communicate well, you are going to have an advantage. You are going to have the ability to get what you require sooner, your contributions to the business will be more valuable, and you will be rewarded consequently. Among the particular skills needed in business communication are:

• Reading
• Listening
• Engaging in casual conversation
• Interviewing
• Dealing with small groups