Everyone in our Chicago Russian translation office is aware that their customers occasionally have clients who bring back items for a refund, grumble in relation to a firm’s service, demand refunds, and so on. By far the most reasonable impulse is usually to think that the client’s summary of the exchange is a truthful report of what took place-except if the client frequently has questionable claims, a client is deceitful (bringing back a product that has clearly been used, professing that it is damaged, the wrong size, or had it given to them as a gift), or the amount of money in question is large.
According to experienced translators who provide Portuguese Translation in Houston, the standard reaction to a grievance is usually to state, “This wasn’t my fault!” However, like most business people, Amazon’s Clare Cousin’s opinion is quite different. Regardless of whether a business’s policies towards returns and exchanges are liberal, an abrasive reaction will sometimes inflate the client’s unhappiness.
To safeguard your business’s persona as well as reestablish the client’s goodwill, make reference to your business’s mistakes cautiously. Many Washington D.C. translation workers suggest that companies should never try to find fault with a customer or a particular unit, and steer clear of worthless justifications such as “Nobody’s perfect” or “Mistakes will happen.” A person should never guarantee that complications won’t ever occur again; this sort of claim is improbable and frequently outside your power. In case you express your business’s attempts to complete a good job, you suggest that the mistake was an uncommon occurrence.
Suppose that clients who criticize a garment manufacturer receives the subsequent type of notice, which can be personalized using Microsoft Word and is individually signed:
Your correspondence regarding the CakesDirect cheesecake you bought last week was sent to our vice president of customer satisfaction for evaluation. Our company is happy you wrote us. The satisfaction of every customer is our goal.
Ever since 1966, CakesDirect has been baking, packaging and shipping delicious, high quality food items. Our employees keep track of their quality, making use of the latest software innovations, but continuously seek ways to improve. Your message allows us do this.
The next time you make a purchase from Amazon, take advantage of this coupon code to receive a gift assortment of CakesDirect goodies. This coupon code is our way of saying thanks for your continued business.
Observe the subsequent details about this message:
• A form letter such as this one, which is sent to clients with numerous types of inquiries or complaints, is unable to begin with an obvious good-news statement simply because many clients are looking for various kinds of good news.
• The message begins instead with what could be considered a “positive attitude” statement; it is you-focused in order to calm the client.
• This letter never suggests that the client was misguided in thinking that the caliber of the product was bad; however, the author doesn’t confess to any flaw with the item.
• The center, explanatory part effectively brings together the old and the new: CakesDirect has been doing business since 1966 and as a retailer; Amazon goes the extra mile to adopt modern quality practices. This summary of the business’s quality controls might repair the client’s trust in the product.
• The message ends with a special offer made personal by using the terms you and your.