Why You Need A Corporate Blog & How To Ensure Its Success

Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix.  This entry includes discusses the importance of having a corporate blog and includes some great ideas to make it a smash hit.

A blog is a great addition to your web strategy because it provides another avenue to communicate with existing and potential customers.  In addition to offering supplemental information, that does not have a place on your main website, blogs are good places to discuss new ideas and sometimes discover previously unrecognized opportunities.

If you currently have a blog, here are some suggestions for adding interesting content that will attract more visitors.

  • Consider interviewing some experts in your industry.  You probably have many experts in your field that are not widely.  These people can share interesting content.  By posting interviews with these experts, your blog may gain a loyal following.
  • Invite new people to contribute articles to your blog and participate in discussions.  This technique, known as Guest Blogging as gained popularity over the past couple years.  Many webmasters indicate that Guest Blogging can provide a nice change that breathes life back into a blog site.
  • Use your blog to create an online conference.  If successful, your conference or seminar can be run quarterly or annually at little to no cost.
  • Consider adding blog entries in different languages to reach foreign markets.  Our inexpensive certified language translators can easily translate your entries into any language.

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide.  THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees.  With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI.   Contact us today for complete details.

Web Strategy Doesn’t Have To Be Expensive, It Just Has To Be Effective

Often business success is made by innovative decisions, sometimes by the fall of an exhausted competitor. However, when journalists write about why a business took one course rather than another, they are most interested in identifying a single decision that was made by one person.

In the current economic climate, you can probably think of a number of companies where one person was blamed for an entire company’s demise.  While there are many examples in the news, we tend to overlook some of the more obvious ones that include poor choices in marketing budgets. One example is the number of companies that continue to ignore the importance of professional search engine optimization; search engine marketing; social media; web analytics; content management systems CMS; web translation and localization; and other web strategies.

There are many reasons why Marketing Directors may be hesitant about investing in web strategies.  Some Marketing Directors are overwhelmed by evolving web trends, new jargon and other complexities.  Others believe that web strategy requires substantial investments that don’t payback in their industries.  There are also Marketing Directors that invested in a web strategy once that failed, and will not try it again.

Regardless of the importance that you place on your web site, Internet usage continues to increase.  In the past, having a website meant that your firm was on the cutting edge of technology.  Today, all legitimate businesses have websites, and most recognize that having a website is not only a mark of professionalism, but also a critical component in their sales and marketing strategy.

A successful web strategy requires a continuous and dedicated effort by experienced web professionals. When the responsibilities of web presence are left to inexperienced workers, even the best-intended strategies can backfire and cause irreparable damage to a company’s reputation. In other cases, a company may invest considerable time and money into web strategy efforts and see little or no results.  This is often the case when an employee is given the responsibilities of managing web strategy, but has not received continuous training and kept up with changes.  This is because the formula to achieve high rankings changes continuously. On a regular basis, Google, Yahoo, Live (Bing), Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. .

At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. We offer a comprehensive line of web solutions that includes content management systems (CMS), Search Engine Optimization and Language Translation and Localization.  Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.

Inexpensive, Simple to Use CMS

Using open source technology, THE MARKETING ANALYSTS helps marketers by empowering non-technical employees to add, update, design and remove web content.While our Content Management System (CMS) is simple to deploy, it is flexible, provides a user friendly dialogue and reduces the need for timely and costly IT maintenance.Now, there is little reason why you shouldn’t consider the benefits of a CMS system.  Furthermore, because we offer translation and localization services you will be able to market to the world.

Quick, Low Cost Design & Implementation

During the initial consultation, we sit down with your decision makers and identify all of your requirements.We also recommend additional features and add-on applications that you may find attractive now or in the future.Because our system is open source, it is extremely flexible and future upgrades can be easily and inexpensively integrated.

At the local level, our consultants work closely with your managers to answer important design and implementation decisions that balance quality, feature, schedule, and budget considerations.Our local consultants have the know-how to detect defects that others miss and save your from costly and embarrassing field failures.

Once your system is designed, there is rarely any need for technical and administration support.However, if you need us we are only a phone call away and ready to assist you 24-hours a day.In contrast, some solution providers can be expensive, difficult to reach and once their solutions are deployed you could require on-going technical support, maintenance and trouble shooting.

About The Marketing Analysts

THE MARKETING ANALYSTS is a different kind of Marketing Consulting Firm.  Our primary goal is to establish a long-lasting business relationship that drives your business forward through technology, predictive analytics, marketing communications, professional language translation, web strategy and Search Engine Optimization (SEO)services.