When requesting permission to implement an idea that will impact your firm on an international basis, you may be dealing with internal communications across various language that move upward through your company’s chain of command instead of downward to subordinates. When requesting permission, you might need the use of a translator and you will certainly need to use your persuasive skills to convince superiors that your idea is worthwhile.
Unless your company policy dictates otherwise, The Marketing Analysts Translation Company recommends the indirect format for your requests (1) get the reader’s attention, (2) create interest in the purpose of your request, (3) offer proof that your request is worthwhile, and (4) persuade the reader to act. Because the memorandum is the most common form of internal communication, in this article we’ll use memos for illustration.
Direct and Indirect Benefits
Many Legal Translation Services in Los Angeles stress that persuasion works best when you can point out specific benefits. Too often, people requesting permission to implement an idea ignore the benefits because they seem self-evident. This myopia usually leads to rejection.
A very good idea, according to a San Jose French translator is to cite studies showing that companies who have used this program have increased sales by an average of 14 percent. Increased profit is an obvious benefit. Also, a sales force that speaks well enhances the company’s image (another benefit). Also, since clear writing and speaking are directly related to clear thinking, you can also point out the benefits of having a sales force of clear thinkers. The more benefits you identify, the better your chances that your idea will win approval.
Audience Resistance to Change
Despite an idea’s merit, people often resist it. By knowing why people resist new ideas, you can plan counter arguments in advance. The common causes of resistance include the following:
- Implied threats to security. People feel more secure with their families, be it a way of processing documents or brewing coffees. Show them that the change will not threaten their security
- Implied threats to status. New ideas can threaten some people. Some will resist an idea out of jealousy, simply because the idea is not theirs. Others resist because the fear encroachment. For instance, as marketing manager, your role is limited to promotion and selling. Because marketing is central to the firm’s success, you propose working more closely with product development, engineering, manufacturing and customer financing. Although you point out the benefits to the firm, other department managers might oppose the plan—not because it lacks merit, but because you might assume some of the authority. By knowing that people react in such a way, you can address this form of objection in your memo or proposal.