Going Global With Your Business Website

Translation Services for global business

The world is getting smaller by the hour, and it is more and more difficult to succeed in the global economy. There are literally thousands of options and directions to take; there is more information than ever before- more than can be consumed. With new markets, new ideas and new trends, it is difficult to reach potential customers and run a successful business. Before you set off into the world of global business, there are six things you should do.

1. Have a clear, strong plan.

When it comes to global business, the power of analytics is tremendous. Decide on your primary goal. There is absolutely no time to waste. The world is changing at jet speed, and you have to stay in the game. Steer clear of blurred ideas, mixed up plans and unreliable information. Stay focused and work on achieving your dreams.

2. Be aware of competition.

Competition is out there, whether you like it or not, and it will hit hard. You might experience all kinds of things: someone copying your words, setting traps for you, embracing your current customers, etc. It will be a rat race, but that is how things go, and there is no time to brood on it. Make the best of your situation and head towards success.

3. Localize your site.

Meet the cultural norms of a market you are about to reach, and make sure your website is translated into several languages, depending on the region you target. By translating your web site, you will increase the chances of success by 70-80%. English is not the supreme Internet language anymore; you have to broaden your scope of influence. Also, proper keyword placement will make sure your site is picked up by search engines.

4. Follow the trends.

The most important thing is not to stay behind with the times. Stay in tune with the latest in design and check on everything that is currently happening in the online market. You never know what you might come across. Expand; go beyond what is popular and interesting. Offer discounts and incentives. This way, you will give your customers and visitors something to look forward to.

5. Have a strong social media presence.

Having a website is not enough anymore. You have to include social media buttons on your site, and make sure your customers are able to “share” anything they like. This will make you closer to thousands of people and enable you to draw many potential customers. Know that some countries do not use Facebook (Russia, for example), so be sure to include buttons for all major social networks.  Consider providing the Spanish, German, Portuguese, Chinese and French translation of your popular content.

6. Make your web design shine.

It is all about the appearance and ease of use, so you have to pay attention to your website’s design and functionality. Keep it simple, yet interesting and engaging. Remember that the design should go well with your web content and the overall appeal of your site (funny, serious, casual, etc.). Choose the colors wisely and follow the latest trends and templates.

Once you cover all that we have mentioned, there’s no doubt your website will maintain a strong global presence and attract plenty of customers. Your job is to lay down the groundwork.


As a translation services professional, communication skills will be essential to your success. In fact, if one of your priorities is to stand out from your competitors, improving your communication skills may turn out to be one of the most important steps you can take. As, Jamie Sutherland, a HR manager who is also working as a certified translator says, hiring managers often complain about the poor communication skills of the potential employees they interview – especially of recent college graduates who have no experience in a professional business environment. Considering you have learned at college how to write, listen and speak well, if you are also able to communicate effectively depending on the specific business situation, you’ll have a major advantage and you will be a step ahead of your competitors throughout your professional translator career.

Communication is the process of conveying information through an exchange of messages between a sender, an encoder, and a receiver – a decoder. This can be done by speech, visuals, writing, signals or behavior.  Effective communication occurs, when the receiver has completely understood the message of the sender, i.e. when he or she gets the exact information or idea that the sender has intended to convey. Effective communication benefits both the sender and the receiver and helps businesses in many ways. Some of these benefits are:

  • Better decision making based on more complete and reliable information;
  • Better time management – the faster problem solving takes up less time that can be used for creating solutions;
  • Identifying potential problems at an earlier stage;
  • Stronger professional images and closer business relationships;
  • Higher employee engagement and lower employee turnover;
  • Better financial results, and other.

As translators with The Marketing Analysts Translation Service in Houston explain, effective communication reinforces the connection between a business and all of its stakeholders, those people, groups or organizations that are affected or can be affected by the actions of the business as a whole: customers, employees, shareholders, suppliers, creditors, investors, the community, and the government. On the other hand, bad communication breaks down trust, and the consequences can range from waste of time and efforts to failure. So, speaking of communication we always have to bear in mind, that it is a powerful “weapon” that can help you succeed at every stage of your career.

Responding Professionally To Claims And Adjustment Inquiries

Everyone in our Chicago Russian translation office is aware that their customers occasionally have clients who bring back items for a refund, grumble in relation to a firm’s service, demand refunds, and so on. By far the most reasonable impulse is usually to think that the client’s summary of the exchange is a truthful report of what took place-except if the client frequently has questionable claims, a client is deceitful (bringing back a product that has clearly been used, professing that it is damaged, the wrong size, or had it given to them as a gift), or the amount of money in question is large.

According to experienced translators who provide Portuguese Translation in Houston, the standard reaction to a grievance is usually to state, “This wasn’t my fault!” However, like most business people, Amazon’s Clare Cousin’s opinion is quite different. Regardless of whether a business’s policies towards returns and exchanges are liberal, an abrasive reaction will sometimes inflate the client’s unhappiness.

To safeguard your business’s persona as well as reestablish the client’s goodwill, make reference to your business’s mistakes cautiously. Many Washington D.C. translation workers suggest that companies should never try to find fault with a customer or a particular unit, and steer clear of worthless justifications such as “Nobody’s perfect” or “Mistakes will happen.” A person should never guarantee that complications won’t ever occur again; this sort of claim is improbable and frequently outside your power. In case you express your business’s attempts to complete a good job, you suggest that the mistake was an uncommon occurrence.

Suppose that clients who criticize a garment manufacturer receives the subsequent type of notice, which can be personalized using Microsoft Word and is individually signed:

Your correspondence regarding the CakesDirect cheesecake you bought last week was sent to our vice president of customer satisfaction for evaluation. Our company is happy you wrote us. The satisfaction of every customer is our goal.

Ever since 1966, CakesDirect has been baking, packaging and shipping delicious, high quality food items. Our employees keep track of their quality, making use of the latest software innovations, but continuously seek ways to improve. Your message allows us do this.

The next time you make a purchase from Amazon, take advantage of this coupon code to receive a gift assortment of CakesDirect goodies. This coupon code is our way of saying thanks for your continued business.

Observe the subsequent details about this message:

• A form letter such as this one, which is sent to clients with numerous types of inquiries or complaints, is unable to begin with an obvious good-news statement simply because many clients are looking for various kinds of good news.

• The message begins instead with what could be considered a “positive attitude” statement; it is you-focused in order to calm the client.

• This letter never suggests that the client was misguided in thinking that the caliber of the product was bad; however, the author doesn’t confess to any flaw with the item.

• The center, explanatory part effectively brings together the old and the new: CakesDirect has been doing business since 1966 and as a retailer; Amazon goes the extra mile to adopt modern quality practices. This summary of the business’s quality controls might repair the client’s trust in the product.

• The message ends with a special offer made personal by using the terms you and your.