Inexpensive, Simple to Use CMS

Using open source technology, THE MARKETING ANALYSTS helps marketers by empowering non-technical employees to add, update, design and remove web content. While our Content Management System (CMS) is simple to deploy, it is flexible, provides a user friendly dialogue and reduces the need for timely and costly IT maintenance. Now, there is little reason why you shouldn’t consider the benefits of a CMS system.

Quick, Low Cost Design & Implementation

Durring the initial consultation, we sit down with your decision makers and identify all of your requirements. We also recommend additional features and add-on applications that you may find attractive now or in the future. Because our system is open source, it is extremely flexible and future upgrades can be easily and inexpensively integrated.

At the local level, our consultants work closely with your managers to answer important design and implementation decisions that balance quality, feature, schedule, and budget considerations. Our local consultants have the know-how to detect defects that others miss and save your from costly and embarrassing field failures.

Once your system is designed, there is rarely any need for technical and administration support. However, if you need us we are only a phone call away and ready to assist you 24-hours a day. In contrast, some solution providers can be expensive, difficult to reach and once their solutions are deployed you could require on-going technical support, maintenance and trouble shooting.

About The Marketing Analysts

THE MARKETING ANALYSTS is a different kind of Marketing Consulting Firm. Our primary goal is to establish a long-lasting business relationship that drives your business forward through technology, predictive analytics, marketing communications, professional language translation, web strategy and Search Engine Optimization (SEO)services.

For additional details, please visit our web development services page at http://www.themarketinganalysts.com/en/pages/web-development/

US offices: Dallas, Texas; Naples, Florida

Search Engine Optimization: The Focus on Credibility, Page Rank and Traffic

Today, a successful search optimization strategy requires a continuous and dedicated effort by a team of professionals. This is because the formula to achieve high rankings is under continuous change. On a regular basis, Google, Yahoo, Live, Ask and other engines make changes to their ranking algorithms. Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy. This article discusses some of the key metrics for people undertaking search optimization on their own.

Google Page Rank

The Google Page Rank is one of the key metrics that you will need to focus on. It is a score that Google assigns to your site based on a number of criteria. While the actual calculation is secret, certain aspects are known to be key factors. A site with a high Page Rank is one that displays credibility. How do you prove that your site is a credible source? First, you should focus on good content and then link building. In general, the total number of links pointing towards your website and their credibility will a key factor in the success of your site. Some of the most credible links are generally those that are listed on Government, educational and news media sites. Always avoid sites from adult oriented content sites. For additional information, please visit google.com/technology/ for more information on page rank.

ALEXA Rankings

While Alexa is becoming less important, it is still a factor. Alexa estimates the amount of traffic your site receives. The more traffic that Alexa believes that your site receives; the higher your Page Rank will likely be too. There is some correlation, but again the Google Page Rank is the most critical factor.

Corporate Headquarters: Dallas, Texas
email: info@themarketinganalysts.com
web: http://www.themarketinganalysts.com