Technology and Communication

Undoubtedly we are living in a “technologically civilized” society and each and every piece of work we do is technology dependent. However, we should always remember that technology is simply a tool, a means by which you can accomplish certain tasks. Even as we write this, a new device hits the market. And though it seems that everything changes, in fact not everything changes. It is the means we actually use to communicate that change almost daily, but communication itself has not changed. Of course, as new technology emerges, there are new manners associated with these changes. However, the standards of communication, the manners associated with the ways we communicate with each other continue to be the key to how effective our communication is.

Technology is not a replacement for people; it just enhances and facilitates their activities. As one Houston Chinese Translation Services professional says: “My spell checker can run all my words through a dictionary but it does not know whether I have used the correct words and it cannot craft powerful sentences to present the sense I want to express.” In terms of communication we can paraphrase it in such a way – Gadgets can’t think for you or communicate for you, and if you lack some essential skills, they can’t fill in the gaps.

The aforementioned certified translator does not deny, that communication technology undoubtedly has a number of advantages in an organization: it speeds the sending of information, improves organizational communication, influences the way people interact, supports open discussions, provides a voice for those who normally would not speak up in groups, and more. However, we should also mention that is quite expensive and definitely – not very safe and often it is a poor substitute for face-to-face communication.

To summarize, we can say that technology is an aid to interpersonal communication, not a replacement for it.While this might sound obvious, it is easy to get caught up in the “gee whiz” factor, especially when new technologies first appear. In this light, the advice of one French translation service is: “No matter how exotic or cutting edge it may be, remember that technology has value only if it helps deliver the right information to the right people at the right time.Don’t rely too much on technology or let it overwhelm the communication process.”