Purpose and Hypotheses of Global Research

The purpose of all global research is to arrive at an informed hypothesis, to establish a conclusion that has the greatest chance of being proven true. As Houston Translation Services workers, we might have uninformed hypotheses about public policies, logistics services, or debatable matters such as global warming and offshore drilling. Hypotheses are beliefs that haven’t yet been proven but seem to us to be true or valid. Without a basis in fact, hypothesis are uninformed, disputable, and subject to change in the light of new experience. As French to English translators, we forget that many of our opinions rest on no objective data. Instead, they are based on an unorganized collection of the thoughts echoed around us, ideas that we’ve inherited from advertising, things we’ve read but never checked, and so on.

Any claim is valid only insofar as it is supported by facts – what we know from observation or study. So an opinion based on fact is more legitimate than an uninformed opinion. In many cases, document translation workers who work in conjunction with global researchers must consider a variety of facts. Consider, for instance, a commercial claim that Synthetic oil Brand X makes cars run longer and operate more efficiently. Although this claim may be true, a related fact may be that Synthetic Oil Brand X contains chemical that take millions of years to breakdown and emit toxic gasses, thereby poisoning the ecosystem more than helping other options. The second fact may change your opinion. Similarly, a United States congress person may claim he is committed to reducing greenhouse gasses, but he may have voted against important environmental legislation. So if you want to know whether to believe his claim, you need to establish the facts. You want your opinion to rest on verifiable information, not merely on his claim.

Facts also affect the quality of personal decisions. Before studying for a career, investigate job openings, salary range, and requirements; better yet, interview someone who has such a job. Conduct the same kind of research before buying a new car, or immigrating to Australia. Although the facts you discover may contradict your original opinion, they will enable you to make an informed decision.

On the job, virtually no important decision is made without some research. And the results of any research are almost inevitably recorded in a written report.

What Is Global Marketing Research And Why Is It Important To Translators?

A global marketing research report records and discusses your findings on opportunities and threats in foreign markets.  For most Portuguese Translation workers involved in research, their report will provide the facts that lead to an informed opinion. The content presented in the report might well provide a basis for decision making, but your primary job in writing a research report is to inform. A secondary purpose for these translators might be to recommend, but the translators will do so only when requested.

Strategic implications, hypotheses and recommendations a necessary part of the global marketing research report.  As most skilled translators in this filed know, research data frequently represents a large portion of the proposal. In the next set of writings, a team of Atlanta French Translation will be focusing their attention on the marketing research report.

Global Marketing Research concerns itself with identifying and uncovering information about a foreign marketplace or a culture.  One example might include researching the demand and opportunity available for launching a new flavor of cookies in the South Korean marketplace.  Any major marketing research project  is designed to answer a question, make an evaluation or establish a strategy.

For instance, our team of global marketing research workers might be tasked with working with New York City Chinese Translation workers to identify whether a new automobile line will be perceived to be a value to consumers in China.   The new product development team is interested in the features and benefits that will be valuable to a certain target market.

Global Marketing Research is the way to find your own answers about your overseas markets, to submit your opinions to the test of fact. Depending on its information sources, research may be classified as primary or secondary. Primary research is a firsthand study of the subject; its sources are memory, observation, questionnaires, interviews, letters of inquiry, and records of business transactions or scientific and technological activities.

Secondary research is based on information that other researchers -by their primary research – have compiled in books, articles, reports, brochures, and other publications. Most research calls for both primary and secondary approaches.