Adding to the previous conversation on Social Values, a few of our Houston Translation Services workers have extended the significance of the conversation to include the international marketplace. Understanding why people in foreign countries behave and react as they do means knowing something of their values and beliefs. A North American about to visit a Kentucky Fried Chicken restaurant in Canada or the United States is operating in quite a different environment from of a Japanese citizen contemplating a meal at a Kentucky Fried Chicken franchise in Tokyo, India or China. In Japan, the Kentucky Fried Chicken outlets are small because space is scarce. Poultry is also scarce, and therefore expensive. Thus, Kentucky Fried Chicken customers in Japan value a poultry dinner far differently from the Colonel’s customers in Dallas, Texas.
Similarly, industrial buyers and government workers may behave differently in different cultures. In some countries, business dealings are carried on so slowly that Americans are frustrated by what they perceive as delays. Yet, this customary slowness may be seen by their hosts as contributing to a friendly atmosphere. Government officials in some countries openly demand “gifts” or “tips” without which nothing gets done.
Companies that have seen opportunities to promote their products overseas have benefited substantially by hiring Houston Translation services. By consulting with experienced translators, these firms have enjoyed wider market reach and attracted many more customers. Most globally bound companies even report being able to capitalize on greater efficiencies than those who made limited or no use of independent translation agencies. These efficiencies were achieved through lower marketing costs, quicker time to market and even reduced overseas manufacturing and distribution costs.
Of course, the benefits of working with a translation agency are in addition to the ordinary benefits of an international market diversification strategy such as the stability arising from firms’ lack of dependence on declines and troughs of any particular market. Another benefit cited by a Washington D.C. Translation Services firm includes the opportunity to learn from their competitors, which often makes their managers more sensitive and responsive to differing competitive situations and environments. Further, as firms continue to capitalize on success in international market expansion, knowledgeable language translators from American agencies can assist headquarters in recruitment and talent acquisition ventures.
As you can imagine, the cumulative effect of working with an external agency is major. In fact, research has shown that firms of all sizes and in all industries that work closely with translation agencies in the development and implementation of international marketing and management operations outperform those businesses that don’t work with an external agency. In fact, a number of reports suggest that companies that work with an agency such as The Marketing Analysts Translation Services Company can grow more than twice as fast in sales and earn significantly higher returns on equity and assets.
When a company becomes more successful, workers benefit from receiving significantly higher wages than less successful international companies or domestic only firms. Because of their greater profitability and longevity, workplace security is also substantially greater for employees who work in plants of international marketers with a strong commitment to partnering with translation agencies.