Writing Congratulatory and Other Goodwill Messages

Even though goodwill messages don’t have much related to enterprise dealings, some might offer a little marketing details when the opportunity presents itself and when suitable. Nevertheless, most Dallas translation workers suggest that a sales message needs to be downplayed and should appear supplemental to the helpful, kind message. In the subsequent letter, the seller is successful in appearing more concerned in the rapport with the recipient than in a generating a sale:

Great job on hooking the big catch at the Denton County Invitational angling contest! The instant we noticed the newspaper picture of you lifting that monster catch and our BassMaster retractable pole in the other, we felt amazingly proud.

Being a community sportfishing specialist, James, you might consider having a look at our other BassMaster equipment. At a minimum plan on visiting us in the near future and allow us to shake your hand. Perhaps we will even talk you into sharing that big fish story with us.

As Kansas City Spanish translation workers suggest, the reader of this letter will not feel a great deal of pressure to buy but will feel that the dealer took special notice of his accomplishments. If you add a sales pitch, make sure that it takes a back seat to your goodwill message. Honesty and sincerity must come across above all else.

Cross-Cultural Negotiation

A negotiation process can be thought of as a task whereby two or more businesses connect to talk about similar and inconsistent pursuits as a way to achieve an agreement of common value. According to Dallas Translation Services, the negotiation procedure is substantially affected by the customs within which the negotiators have been socialized and educated. Ethnic differences widespread in the global marketing negotiation process might have a great impression regarding the negotiation as well as its outcome.

Faced with foreign customs, perceptions and expressions the most common temptation is always to typecast the other side in an adverse way.  A crucial conception is knowing what to look for and thoroughly researching the qualities of a culture prior to conducting negotiations. According to Atlanta Translation Services consultants, being familiar with other cultures is frequently determined by tolerance. Trust and regard are crucial conditions for numerous civilizations, e.g. the Japanese, Chinese, Mexican and many Latin American people. The Japanese might require numerous conferences before actual talks are talked over, while North Americans and north Europeans are likely to conduct business as soon as possible. Tradition impacts a variety of techniques, for instance the many ways they are put in place. The Israeli enjoys one-on-one varieties of discussions, and the Egyptian enjoys an roundabout style. The Egyptians translate Israeli directness as combative, and are turned-off, as the Israelis view Egyptian indirectness with anger, and look at it as being dishonest. This social distinction jeopardizes any mediation between business individuals in the two nations.

In addition, the expressions of mediation can be misleading. Negotiation for North Americans and western Europeans is the same as morality, trust and nice participation. With the Latin Americans compromise implies sacrificing pride and credibility; in the Russian federation and the Egypt this is a sign of weakness. In addition, individuals from different ethnicities may regard the frequent Western trait of a influential communicator as aggressive, superficial and dishonest.

Against Global Marketing In Developing Countries?

While globalization opponents attack multinational corporations for taking advantage of workers in the developing countries and distressing men and women there with unattainable ambitions, global companies persist in efforts to find fresh sales prospects in these places. Firms such as Hewlett-Packard have added fuel to the fiery debate by focusing on developing markets in Africa, Asia, central Europe, Latin America, and the Middle East.

Influenced by localization and marketing specialists concentrating on these locations, businesses, global corporations are going after these emerging countries with the aid of localization and translation companies. Tough as it is to consider, the three and a half billion people in these countries who live on less than $2,000/year, represent high growth opportunities for corporations.  Some Atlanta Translation Services workers claim that global businesses targeting these countries are providing cost-effective merchandise that offers solutions for an improved lifestyle.  To sell their products to these low income markets, corporations working in conjunction with Chicago Translation Services are developing creative strategies for selling their products.

One argument that globalization protestors claim is that there are a great number of other items that are needed in these countries before consumer merchandise like hair gel and disposable diapers are introduced. For instance, the mother of a toddler might find it a good idea to splurge on herself rather than taking care of her children. Furthermore, the critics argue that advertising creates practices that are not really beneficial to what the family necessities. To explain, critics cite that the 3 billion families in these developing nations make fewer than $4 a day, reside in isolated areas that lack streets, power, and drinking water.  In addition, many are unable to write and read.  Critics also blame multinational businesses and localization and translation services consulting firms for introducing advertising and television.  Before television and advertising, many families were not aware of the way of life revealed on television.    Although growth rates for developing nations are almost twice those of developed countries, the bulk of these people in developing nations are basically destitute producers devoid of discretionary salaries.

Successful Product Launches In Developing Countries With Experienced Translation Companies

U.S. companies that wish to expand their geographic operations to China, Korea or Vietnam face a number of seemingly insurmountable hurdles, among them cultural differences, distribution snafus and business practices that radically differ from those of Western countries.  Those willing to meet the challenges are advised to proceed with patience, perseverance and flexibility-virtues that eventually can help build big profits in a nation whose economy is growing faster than that of the United States.

When Proctor and Gamble entered China in 1988, it faced the usual barrier to entry to marketing.  One Houston Chinese Translation worker recalls, how Proctor and Gamble was up against selling a product – disposable diapers – historically not part of the Chinese consumer marketplace.  At that time, there really was no demand for this type of product because mothers didn’t see a need to move away from traditional cloth diapers.  In 2007, Proctor and Gamble introduced a viral marketing program that catapulted the Pamper’s product line to the top of the product category in unit sales.  Today, Proctor and Gamble joins the ranks of the highly successful corporations that have learned to market effectively to the Chinese.

As mentioned previously, part of Proctor and Gamble’s success stems from it highly successful promotional activities that were developed in conjunction with a team of translation service workers.  In 2007, Pampers launched a “Golden Sleep” campaign which included nothing short of in-store celebrations and internet programs that went viral that asked parents to upload pictures of their babies sleeping in Pampers.  All of the campaigns reinforced the message that babies that wear Pampers fall asleep much faster and sleep with fewer disruptions than those babies that don’t.

The success of Proctor and Gamble in emerging markets has allowed the company to set and meet ambitious growth plans that call for adding 500,000 new customers each day through 2013.

According to a San Francisco Vietnamese translation worker, another company that has been hugely successful in the Chinese market includes Campbell’s Soup.  Even though the Chinese diet consists of a large portion of soup, the majority of soup had always been handmade.  Thus, the challenge for Campbell’s Soup was to shift consumer preference and prove that their soup was better tasting, more convenient and offered a cost-efficient alternative.

Language Translation and Localization in Marketing

Marketing strategies that employed translation localization efforts that were proven successful in one country often cannot be applied directly in other foreign markets because of cultural differences.  Consider the strategy of an American manufacturer that tried to sell jars of baby food in an African country.  According to our Chicago French Translation workers, the jar labels gave product information and showed a picture of a smiling baby.  But most of the potential customers were illiterate.  They were unable to read the print on the label and assumed that what was on the outside of the jars was what was on the inside—babies.

U.S. based international marketers face competition from firms in Germany, France, Russia, Japan and a host of other countries, as well as from firm in the host nation.  Therefore, they must become familiar with all aspects of the local population, including its cultural heritage.  This can be accomplished by treating each country as an additional market segment that must be thoroughly analyzed before developing a translation and localization strategy.

Marketing Research and Language Translaton in Political Campaigns

Anyone who has ever observed a politician in action has seen a perfect example of applied marketing.  According to one Chicago French Translation Services workers, “For the past two decades, political campaigns have become more like like marketing campaigns where candidates use marketing research, strategic promotional and advertising plans and modern marketing tools such as social media to package themselves to voters”.  These days candidates seeking to win elections cannot avoid marketing themselves to using different messages geared towards diverse voter groups.  The only question is how to do it effectively.” One approach that politicians are turning to is niche marketing to large immigrant groups and non-English language speaking voters.

In every presidential election of recent years, each candidate has a well-oiled marketing campaign organization in which marketing research and translation plays a key role.  These days, immigrant groups are being studies by candidates to better assess their attitudes and preferences and wise candidates are careful to check with their marketing advisers before making public announcements that might adversely affect their positioning in the minds of these different ethnic and immigrant groups..

The political candidate is but one example of those who engage in what a Boston German translation services worker refers to as a “Person of Marketing” who increasing are looking to market themselves to different ethnic and immigrant groups that may not speak English.  Others include actors, singers, models, sports figures and entertainers of all sorts.  However, unlike the political candidate, sports figures and entertainers are generally not entrusted with running the country.  Therein lays the “social issue” dimension of marketing research and language translation as it relates to politics.

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Professional Korean Translation Service: Native Korean Translators from THE MARKETING ANALYSTS

These days, many people with computers and translation software are building websites and calling themselves professional translators.  Like millions of other internet users, you have probably used some of the free online translation applications too and received unintelligible results.  I hope that you have not used any of their translations for professional purposes.

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Firmly committed to providing top-quality Korean translation services, translators from THE MARKETING ANALYSTS have successfully serviced thousands of customers in a wide variety of industries.  As a veteran owned, US company, you can trust our ability to deliver the highest quality translation service and a simple, trouble-free transaction.   Further, THE MARKETING ANALYSTS has a long-standing reputation in the industry for its unparalleled quality and focus on customer service. So customers can be assured of ultimate care and best value for money.

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