Translating Collection Letters For The Urgency Stage

Following from a previous discussion, if your collection efforts reach the Urgency Stage, The Marketing Analysts Translation Company recommends that companies adopt similar strategies to write their non-English speaking clients.  When these letters are translated into the language of your client, they can become very powerful tools.

Dear Ms. Bachmeier:

For six years now, Ms. Bachmeier, you have been a valued client. During that time, your credit limit with us has increased from $400 to $1,200.  And during that same period, we’ve given you five favorable credit references.

You can be justifiably proud of such an excellent credit rating.  You’ve worked hard to earn it.  Unfortunately, your rating is in jeopardy because your balance of $926.34 is four months overdue.  Unless we’ve received your check within five days, we’ll be forced to report you to the Northampton Credit Bureau and to our collection agent.

Neither of us will benefit from such reports.  We will lose a valued customer, and your will lose a rating you’ve spent years building.  Why not be fair to yourself and us?

Please send your check today for $923.34 and retain your excellent credit rating.

Yours truly,

Frank Kowalski
Executive Vice President

The executive vice president of the company that sent this letter signed this letter to stimulate payment.  Earlier letters to Ms. Bachmeier were signed by someone in the credit department.  Rather than appeal to fear, many Washington D.C. translators suggest that the letter writer chose a softer tone and appeals t pride and self-interest, since the addressee’s credit history is excellent.

In the next letter, the letter writer appeals to fear because the addressee is a poor credit risk.  In his case, the collection department skipped the inquiry stage, going directly from reminders to an urgent letter.

Ultimatum.   If a debtor fails to respond to your letter of urgency, send an ultimatum.  Stress that the debt must be paid voluntarily or by force.  Most legal translation workers in New York recommend that their business clients make it clear that they intend to seek legal action, and outline the procedures you plan to follow (e.g., attorney, collection agency, court) to enforce your claim.

A Collection Letter: Urgency Stage

Dear Mr. Russo:

When we shipped you the radial-arm router four months ago, Mr. Russo, we did so in good faith.  And we expected you to act in good faith by paying us within 30-days.

But you’ve ignored our reminders for payment.  Therefore, unless we receive your payment for $738.69 within seven days, we will be forced to turn your account over to our attorneys.  You can avoid this action by coming in within five days and signing a 60-day promissory note at 16-percent interest.

Choose whichever option is best for you.  Mr. Barnes, but you must act now to avoid the loss of credit and the expense of litigation.

Yours truly,

Thomas Moreno
General Sales Manager

Requests For Payment (Collection Letters)

Until recently, only people with excellent credit ratings were allowed credit.  According to The Marketing Analysts Translation Company, few are denied this privilege and as a result more and more non-English speaking people are applying for credit and receiving it.  By extending credit—even to marginal risks—companies can increase sales and profits.  Today, our economy thrives on this principle.  With the increase in the number of people of a variety of ethnic backgrounds and speaking a wide variety of languages, the extension of credit, however, has created the need for sophisticated collection techniques.  The collection letter’s primary purpose is to elicit action (i.e., payments).  Its secondary purpose is to retain customer goodwill.

Collection Appeals (on Benefits)

The insightful collector starts with the premise that most people will pay their bills because of pride, honesty, or the desire to keep their credit privileges.  Some will need reminders, but will pay when podded gently.

For those unwilling—or unable—to pay promptly, a number of legal translation services companies suggest that collection writer make a personal appeal.  The following positive and negative appeals are effective:

One: Resale

Resale, which is used in the early stages of collection, emphasizes the benefits customers have gained by using the product.  Like the unsolicited sales letter, the resale appeal works best when you create vivid images of the product in use.

After two months of relaxing and sleeping on a Sealy Posturerpedic, you’ve probably reached the conclusion we hear so often: You will never go back to a regular mattress.

Two: Fair Play

Fair play stresses ethics. Translators with the San Francisco Translation Services Company recommend that you appeal to the debtor’s integrity, honesty or sincerity.  The moral principal is: We’ve given you certain goods or services and, in return, you promised to pay.  Isn’t it only fair that you now pay for the benefits you’ve received?  This appeal to fair play works well in combination with the resale appeal.

After two months of relaxing and sleeping in the soothing comfort of your warm Sealy Posturepedic, you’ve probably reached the conclusion we hear so often: You will never go back to your regular mattress.

And, of course, there’s the added benefit of your Sealy’s lifetime warranty.  Your mattress is built to last and should anything happen, we will replace it free of charge.  Since you’ve had time to enjoy these comforts, you must agree that your Sealy’s an excellent bargain.  Now we would like you to hold up your part of the bargain by sending us the $236.99 due on your payments.

Three: Cooperation
Cooperation again stresses a moral principal.  The premise is: We cooperated by letting you buy on credit; won’t you now be cooperative and pay what’s due?

When we extended you credit to buy the Sealy Optimum mattress, we guaranteed it would increase your productivity by 20-percent. You, in turn agreed to make monthly payments of $87.95.  The Sealy Optimum has done what we said it would.  Won’t you please do the same by sending the $236.99 past due?

To Be Continued.