Writing creatively for global markets isn’t a piece of cake. The content must be original and has to be appealing to the target audience. Whether you are responsible for creating advertisements or promotional material, your message should drive home to the target audience. But when it comes to the localization of your content for the target market, the ball is not in your court! So how can you make sure that the content you have produced will have the same effect on your target audience as you wanted it to be?
Following are some ways which can be adopted to write creatively for foreign markets, at the same time ensuring that your legal translators don’t find it very difficult and challenging to translate your content into other languages. When writing for global markets just keep the following things in your mind.
Keep it simple!
Your content must be unique, amusing and witty to a certain degree. But incorporating idioms, riddles or jokes isn’t a good idea when writing for global markets. Your purpose is to attract the attention of your target audience and to promote your product in an effective way. Keeping your language simple and to-the-point will not only make things easy for your linguists but will also remove the possibility of the content being misunderstood by your target audience.
It is difficult to translate jokes and idioms into other languages. Some jokes will not translate well into other languages, leaving your audience baffled and confused. Same goes with idioms as you will not find an equivalent of all idioms in other languages. So keep your content simple and easy.
Limit the use of specific terminology
It becomes tricky to write for foreign markets due to the myriads of cultural differences which you have to keep in mind while writing. A French translator working for the Chicago translation services of The Marketing Analysts Translation Service Company told us that it becomes highly difficult for the linguist to translate content loaded with specific terminology. All companies want to use a unique language to make their brand stand out among others. But while using special jargon, you must use as little corporate language as possible for the benefit of your customers. Moreover, making stylized glossaries with the aid of your translation company can definitely help in keeping your message consistent through all languages.
Avoid mentioning things which vary from culture to culture
Every country has its own system for measurements, educational grades, currency etc. Localizing such content can become difficult for your translator. Avoid using such examples and stick to the stuff which is common between your country and the target market. Sometimes it might become necessary to use numbers in your creative content. Work with your translation vendor at that point to ensure that they are translated correctly.
The key to write for international markets is simplicity. Keep your content simple and to-the-point and it won’t be difficult for your translation vendor to prune and alter it to suit your target market.