Analytical Marketing Research, Quantitative Marketing Analysis & Predictive Marketing Mix Models

Marketing Solutions with Rapid ROI

Marketing Solutions with Rapid ROI

THE MARKETING ANALYSTS offers a variety of analytical marketing research, quantitative marketing analysis and predictive marketing mix solutions that can make your firm more competitive by improving its decision making and marketing ROI.Whether you have a project that requires predictive data analysis or you are considering a new marketing research project that requires planning, we offer solutions to meet your marketing requirements.

Data Analysis: Sales Forecasts, Predictive Marketing Models, Analytical Marketing Research, Campaign Analysis, Survey Data and more

THE MARKETING ANALYSTS has the analytical resources to handle nearly any project because we offer the most advanced marketing research techniques.Our team of statisticians and marketing research professionals can analyze your sales and marketing data and provide clear and concise reports with highly relevant insights.

Customer Retention, Predictive Customer Churn, Customer Lifetime Value Analysis

Customer satisfaction studies provide good information but they have weaknesses.Happy customers will leave at the drop of a hat, while unhappy customers may stay for years.You have made a large investment to acquire customers, make sure you don’t let them leave you.Let THE MARKETING ANALYSTS help you identify defecting customers before it’s too late.

Our process begins by profiling active and deactivated customer groups to develop metrics that drive purchase behavior. Next, we train and deploy defection scoring and segmentation neural networks to flag customers who are likely to defect.  The procedure automatically detects customers who have potential for defection but have not been contacted for customer retention purposes in recent times. Preventive actions can then be initiated for customers who have been identified as potentially risky.

Optimal Marketing Mix Models

For decision support, a growing number of Marketing Directors are turning to Marketing Mix Models (MMM). By turning to predictive marketing methods, Marketing Managers can determine the best way to allocate their budgets and maximize their marketing and sales strategies.The typical Marketing Mix model is based on multivariate statistical methods, neural networks and time series forecasting methods that use your historic sales, marketing and ROI data as inputs to determine the optimal allocation of resources and project the impact that various strategies will have on volume, revenue and profitability.

Targeting Marketing: Customer Profiling & Marketing Segmentation for Customer Acquisition

THE MARKETING ANALYSTS understands that you have limited resources and can’t market to all of your customers all of the time.That’s why we offer solutions to make your marketing programs as effective as possible.By using information contained in your database, we can generate highly targeted lists of customers who are most likely to respond to your next marketing campaign.

Marketing Analysis

Did your marketing program provide an adequate return on investment?We can answer this question and even develop automated reports for your future campaigns.If you need reports from your IS system, call us today.We have the expertise to provide the information that you require.

Cost Effective with Quick Turnaround

THE MARKETING ANALYSTS provides a similar (and often better) portfolio of advanced predictive marketing research and analysis solutions as large marketing research firms but at prices they can’t beat.In addition, we guarantee your complete satisfaction with our services and solutions.Contact us today and learn why we’re your best choice for Predictive Marketing Services.

Marketing Forecasting and Segmenting using Neural Networks

What is Predictive Data Mining?

Predictive Data Mining combines data warehouse with advanced multivariate statistical analysis and artificial intelligence.The artificial intelligence is gained through the use of a neural network, a powerful data modeling tool that is able to capture and analyze complex input/output relationships for the prediction of future customer behavior, classifying customer segments and forecasting events.Today, predictive data mining has become an essential tool for strategic decision making at many mid-size companies and large corporations.

Like a human brain, a neural network acquires knowledge through a training process and its knowledge is stored within inter-neuron connection strengths known as synaptic weights.When trained and deployed correctly, perceptron (MLP) neural networks, sometimes used by THE MARKETING ANALYSTS provide superior results when analyzing linear and non-linear relationships.

How are Marketing Neural Networks Being Used?

Right now, there are vast databases and powerful technologies crunching numbers about your lifestyle and the lifestyles of millions of other Americans.They know the value of your home, the type of car you drive, the ages of your children, your credit rating and more.This data is being mathematically processed to determine if you are the best target for the latest gadget to hit the market.

While this sounds like something from a George Orwell novel, it describes the predictive modeling power behind neural networks and modern data mining technologies.While data mining conducted at this magnitude is limited to certain government agencies, the price of this technology has dropped substantially due to new mathematical discoveries, lower technology costs and improved processing power.As a result, many corporations are now embracing the power of predictive data mining to gain competitive advantages through customer segmentation strategies, predicting customer behavior and by making projections about the future.

Here are a few additional ways that predictive data mining is being used today.

Marketing Predictions

Producing accurate sales forecasts is an important part of measuring your marketing strategy.Inaccurate forecasts lead to missed opportunities, avoidable costs, inefficiencies and many other problems.Although Microsoft Excel provides certain forecasting tools, its forecasting tools fail when non-linear relationships and missing data are present, this is often the case when analyzing marketing data.In these cases, neural networks provide superior forecasting accuracy.

Market Segmentation

When neural networks are correctly designed and deployed, they can accurately identify people who will be most receptive to a product, promotion or advertising campaign.Some of the most frequent methods of segmentation with neural networks combine metrics such as recency of purchase, frequency of purchases and amount spent.Other factors include age, sex, income, location, education level, occupation and household status.Today, neural networks are a primary method for highly predictive marketing segmentation.

Prediction and Classification

Neural networks are a proven technology for solving complex classification problems.Credit companies often deploy neural networks to spot fraudulent credit card activity and identity theft.Other companies deploy neural networks to identify defecting customers in order to maximize their customer retention.

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