Cost Effective Web Solutions For Today’s Economy in Dallas Fort Worth Texas

In response to the current state of the economy, leading DALLAS – FORT WORTH marketing and web design firm has announced new cost effective online marketing packages. The packages are designed specifically for small to mid-sized businesses seeking to increase their leads and sales and add the simplicity of a Content Management System (CMS).The company’s new promotional packages include a variety of online marketing services that provide an immediate impact while meeting the needs of just about any marketing budget.After a free consultation, customers will be given suggestions as to which online marketing package will best meet their needs and budget.

The web strategies team at THE MARKETING ANALYSTS are experts at developing web sites that provide maximum return on marketing investment.That’s because our developers understand the science that can make or break a site’s ability to rank well in the search engines.Unlike the majority of companies that specialize in either web design or SEO, THE MARKETING ANALYSTS offers complete web development and search marketing services that include language translations (in over 30 of the world’s leading languages), video production, optimal advertising design research and more.

THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs.  Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.

Our team is highly talented and consists of respected Marketing Ph. D’s, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.

With our highly skilled associates, we are able to leverage all activities effectively to meet each of our client’s unique objectives.

Search Engine Optimization: The Focus on Credibility, Page Rank and Traffic

Today, a successful search optimization strategy requires a continuous and dedicated effort by a team of professionals.This is because the formula to achieve high rankings is under continuous change. On a regular basis, Google, Yahoo, Live, Ask and other engines make changes to their ranking algorithms.Therefore, what works today may not work tomorrow for your organic search engine optimization (SEO) or search engine marketing (SEM) strategy.This article discusses some of the key metrics for people undertaking search optimization on their own.

Google Page Rank

The Google Page Rank is one of the key metrics that you will need to focus on.It is a score that Google assigns to your site based on a number of criteria.While the actual calculation is secret, certain aspects are known to be key factors.A site with a high Page Rank is one that displays credibility.How do you prove that your site is a credible source?First, you should focus on good content and then link building.In general, the total number of links pointing towards your website and their credibility will a key factor in the success of your site.Some of the most credible links are generally those that are listed on Government, educational and news media sites.Always avoid sites from adult oriented content sites.For additional information, please visit for more information on page rank.

ALEXA Rankings

While Alexa is becoming less important, it is still a factor.Alexa estimates the amount of traffic your site receives.The more traffic that Alexa believes that your site receives; the higher your Page Rank will likely be too.There is some correlation, but again the Google Page Rank is the most critical factor.